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Welcome to Angling Direct


You’re probably wondering why you’re here after you’ve searched for Lathams Fishing. Don’t worry, you’re in the right place! Angling Direct has been fulfilling orders for Lathams Fishing for a number of months and, in order to streamline our service, we’ve now merged the two sites completely.


Lathams of Potter Heigham has been providing anglers with top quality tackle items for more than 30 years. It is one of the most popular stop off’s for anglers visiting the Norfolk Broads for the best of the fishing that East Anglia has to offer and the 3,500 square-foot store is able to cater for anglers of all disciplines.

Angling Direct has similar beginnings and it was also established in Norfolk more the 30 years ago. Since then the brand has grown exponentially and we are now the largest online tackle retailer in the UK. We have more the 10,000 products in stock online right now from more that 200 of the leading brands in the industry. New lines are also being added each week, to ensure that you can keep up to date with the best and latest products on the market. We also have 15 stores up and down the UK, from Sheffield to Ashford and Wroxham to Willenhall, so wherever you are in the country you’re never too far from your local Angling Direct.

What does this mean for you?

You’ll still be enjoying the outstanding customer service that you have been experiencing for the past few months, as well as all the extra benefits you get as an Angling Direct customer. This includes free delivery on all orders over £50 for UK mainland customers, as well as next-day priority delivery options available on products throughout our catalogue. You can enjoy our Price Checker Promise, which ensures that you’re getting the very best deal on the market today. Finally, you will also be able to experience our Direct Credit finance system, which offers interest free finance options on all orders over £300. Providing you with a fixed monthly repayment scheme to enable you to easily budget for your purchase, this allows you to enjoy top quality tackle items when you need them.

However, now that we have fully merged the sites, you’ll be able to browse from a much greater range of products! This means that whether you’re a carp fishing enthusiast, a coarse and match addict, a fly fishing lover, a predator hunter, or a sea fishing junkie, Angling Direct has all the tackle to ensure that you can enjoy the very best that your discipline has to offer.

If you have any questions or queries, especially if you’re concerned about an order you’ve made through Lathams Fishing, you can contact our customer services team on 01603 400 870 or by emailing support@anglingdirect.co.uk

Angling Direct: serious about your fishing.