Korda Nanny Pat Fishing Hat
When Korda’s Jon Mann turned up on the bank after one Christmas sporting a bespoke hat knitted by his Nanny Pat the team fell about laughing. However, the tables turned when the rest of the team sat shivering in their bedchairs whilst Jon took countless takes. The team sat up, took note, and the next day they set to work trying to replicate Nanny Pat’s excellent design. After a little colour modification, to keep the hat in line with Korda’s classic green and black colour scheme, the design was complete. To pay its respects to the original designer, Korda decided to name this hat the Nanny Pat Hat.
The Korda Nanny Pat Hat has long since cemented itself as a classic of the carp fishing scene. The hat is manufactured from an ultra-soft wool blend material that won’t shrink up should you get caught out in a classic British rain shower and it has been purpose designed to keep you warm even when the temperature drops. Even the pompom on the crown of the hat has been designed with warmth in mind and it stops the risk of any draughts sneaking through the stitching join at the top of the hat. The Korda Nanny Pat Hat features some subtle branding, outside of the vibrant green and black Korda colouring, that is! Integrated into the design of the hat is the Korda sunrise logo and the hat features a small Korda fabric badge, which can be worn at the front of the hat to show full brand appreciation or around the back for a little more angling subtly.
Korda has been producing award winning carp fishing tackle and clothing for almost a quarter of a century. With the now legendary Danny Fairbrass at the helm the brand not only leads the way with its innovative tackle but also its extremely popular TV and DVD series. The brand continues to set a new industry standard with each new product it releases and it is increasingly becoming the brand to beat, both in terms of price and quality.
Korda was established in 1993 when Danny Fairbrass handed in his notice at NatWest in order to pursue his dream of carp fishing. However, not even in his wildest dreams could he have predicted that the brand would be so successful, so soon. In fact, he was gobsmacked when, after the first ever trade show that Korda attended, he broke £1,000 of profit! In the six years that followed, the Korda catalogue experienced exponential growth and by the turn of the century it already had an impressive product this. The catalogue continues to grow and develop as, year on year, new lines and added and old products improved upon. When Ali Hamidi joined the team as the brand’s marketing executive, both Ali’s and Korda’s reputation sky rocketed. Rather than relying on already famous faces to promote their gear, Korda’s team are the face of the company and you’ll never find a model brought in to advertise Korda products. This is because the brand wants its customers to know just how committed each team member is to the sport and you have to be fanatical about fishing in order to join the Korda team.