New Korda & Guru Products - 2016

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If you’re an angler who likes to keep ahead of the game when it comes to all the latest tackle then you need look no further! This is the page where you’ll be able to find all the latest products from two of the best and biggest brands in the business. You’ll be able to find a whole range of tackle, clothing, and accessories – all of which are brand new for the year.

On this page we’ll keep you bang up to date with all the newest releases from both Korda and Guru – perfect if you’re the kind of angler who likes to have all the newest gear in order to outperform your friends on the bank. Both of these brands have enviable reputations, not only for the innovative products they produce but also for the quality of their manufacture.

Korda was founded in 1993 by Danny Fairbrass. It seems odd to think now that there would have been a time when the carp fishing world didn’t know the name Danny Fairbrass as he and the company are now among the most recognisable icons in the industry. Nevertheless, when Korda first began the company and its founder were both relative unknowns – in fact the company began life on Danny’s kitchen table! It wasn’t until the brand attended its first tackle show and turned £1,000 profit that Danny really realised he had hit on something big. The company has bloomed since then and is now one of the biggest carp specialist brands in the UK. Korda is a brand that isn’t only famous for its innovative tackle, however, and the brand is also at the forefront of the carp fishing digital revolution! The Big Fish Off it pairs up celebrities with angling giants to create cracking TV, and it is just one of the shows produced and hosted by the Korda team. The Underwater DVD series has been equally successful and has managed to bring the magic of the lake into our living rooms. It really is of the most innovative brands on the market, so it seems only right to keep up to date with all its new releases on this new products page.

Guru was established in 2009, but don’t let the youth of this company deceive you! The company has experienced resounding success since day one and works with legends of the industry such as Steve Ringer and Dean Macey in order to create innovative tackle products that really make a difference on the bank. The brand is unique in its approach to tackle development, as each of the products it produces have been designed to the bespoke specifications of its tackle experts and consultants. Guru’s products have been designed to meet the needs of the modern coarse and match fishing community and the company puts its emphasis on the practicality of its innovation. Like Korda, Guru also has a strong digital presence in the angling world, and its Sky Sports Fishing Guru show has been one of the most successful angling TV shows to air on the channel.

So, whether you’re looking for the latest bait innovation, to amp-up your terminal tackle collection, or you just want to discover something new – you’ve come to the right place!