Customer focus

The Company has invested, and will continue to invest, in a range of offline and online marketing activities to increase brand awareness, customer loyalty and spend. The Directors believe the growth of the business will be driven by focusing on new customers, retaining existing customers, reactivating lapsed customers and driving order frequency both at its retail store network and via the Company’s website.

The Company operates a customer service team to support marketing undertaken by the Company. The marketing team deals with active orders, any customer queries and also provides advice on products.