The Advanta Brand is aimed at the enthusiast angler who may be progressing into the sport from a beginner into a more committed angler who now fishes frequently and wants good quality tackle and accessories at affordable prices. The Advanta angler is not so brand conscious and can be sold to in store or online quite easily by discussing his or her individual needs and by targeting the products that sit within the specific type of fishing they wish to do. The Advanta Brand covers all aspects of angling from coarse fishing, carp fishing, specimen fishing and even sea fishing, meaning there is something for everyone.
A name created from the word ‘Advantage’, Advanta is a brand built on providing anglers just that. An advantage at fishing, whether it be from the lakeside, river bank or coastline. With the growing number of stores, and literally hundreds of years of combined knowledge from our professional staff to tap into, there is no shortage of angling expertise crafted into the Advanta products we sell.
The Advanta brand was launched in 2011 after Angling Direct identified that a range of simple core fishing tackle products was not always available year-round in our fishing tackle stores and online. Advanta was then formed so that as a retailer, we could provide our customers with the angling goodies they needed when supplies of leading brands were unable to.
Advanta now covers a great range of key products, designed and manufactured to our exacting standards, offering superb performance and value to help enhance your angling experience even more.
Advanta spans a number of angling disciplines, with a current focus on Carp, Coarse, Match and Predator fishing. Nevertheless, there is a further development of other ranges, including Saltwater and Specialist Fishing.
The Advanta Discovery carp range focuses on two great new product series. The CX range is designed to cover the needs of the aspiring carp and specialist angler, so expect a combination of great performance, with a great entry-level price point.
The higher-level CSX range is designed to cover the needs of the intermediate and experienced angler, delivering exceptional looks and performance.
Advanta carp ranges offer you two great rod series, including a shorter 10ft version of our standard length rods. Along with multi-role Spod/Marker application rods, the range also boasts many items such as bivvies, brollies, bedchairs, chairs, sleeping bags, some great new landing nets, plus unhooking mats, cradles and weigh slings.
We also have a well-established luggage and cookware range, as well as general accessories such as rig-making tools, tackle boxes, and other storage and bait solutions.
The Advanta range of Bait and Additives has been developed with leading bait companies to improve your catch rate without breaking the bank. There are two boilie ranges, available either as frozen or shelf life, plus a variety of PVA-friendly, prepared particles. All these baits are proven fish catchers, and UK Carp in their mid-forties have been recorded, plus, to the credit of the range, huge Barbel, Tench and Bream.
The coarse fishing tackle lineup from Advatna includes the X5 range of match and coarse rods which covers float and feeder applications. It also features our exciting RVS rod series, designed for specimen fishing applications such as Tench, Bream, Perch, Barbel, and Chub.
Advanta has also developed some great new landing nets, plus the X5 Coarse and Match Barrow. The ever-popular and reliable Ikon Centre Pin is joined by a Classic Black version, complete with a removable line guard.
Advanta also has a concise range of four lure rods to cover either Jig fishing, Spinning or Drop Shotting, in fresh or saltwater. Don't forget to check out our superb range of Shelters and Bivvies at equally superb prices!
The initial saltwater range from Advanta covers the basics of providing a very safe and sturdy shelter, strong rod support solutions, plus reinforced luggage, all of which are designed to cope with years of punishment on the beach. The brand has plans for many more new products in the future, to enhance both the current range and your saltwater fishing.
The Advanta Brand is aimed at the enthusiast angler who may be progressing into the sport from a beginner into a more committed angler who now fishes frequently and wants good quality tackle and accessories at affordable prices. The Advanta angler is not so brand conscious and can be sold to in store or online quite easily by discussing his or her individual needs and by targeting the products that sit within the specific type of fishing they wish to do. The Advanta Brand covers all aspects of angling from coarse fishing, carp fishing, specimen fishing and even sea fishing, meaning there is something for everyone.
Advanta now covers a great range of key products, designed and manufactured to our exacting standards, offering superb performance and value to help enhance your angling experience even more.
Advanta spans a number of angling disciplines, with a current focus on Carp, Coarse, Match and Predator fishing. Nevertheless, there is a further development of other ranges, including Saltwater and Specialist Fishing.
The Advanta Discovery carp range focuses on two great new product series. The CX range is designed to cover the needs of the aspiring carp and specialist angler, so expect a combination of great performance, with a great entry-level price point.
The higher-level CSX range is designed to cover the needs of the intermediate and experienced angler, delivering exceptional looks and performance.
Advanta carp ranges offer you two great rod series, including a shorter 10ft version of our standard length rods. Along with multi-role Spod/Marker application rods, the range also boasts many items such as bivvies, brollies, bedchairs, chairs, sleeping bags, some great new landing nets, plus unhooking mats, cradles and weigh slings.
We also have a well-established luggage and cookware range, as well as general accessories such as rig-making tools, tackle boxes, and other storage and bait solutions.
The Advanta range of Bait and Additives has been developed with leading bait companies to improve your catch rate without breaking the bank. There are two boilie ranges, available either as frozen or shelf life, plus a variety of PVA-friendly, prepared particles. All these baits are proven fish catchers, and UK Carp in their mid-forties have been recorded, plus, to the credit of the range, huge Barbel, Tench, and Bream.
The coarse fishing tackle lineup from Advatna includes the X5 range of match and coarse rods which covers float and feeder applications. It also features our exciting RVS rod series, designed for specimen fishing applications such as Tench, Bream, Perch, Barbel, and Chub.
Advanta has also developed some great new landing nets, plus the X5 Coarse and Match Barrow. The ever-popular and reliable Ikon Centre Pin is joined by a Classic Black version, complete with a removable line guard.
Advanta also has a concise range of four lure rods to cover either Jig fishing, Spinning, or Drop Shotting, in fresh or saltwater. Don't forget to check out our superb range of Shelters and Bivvies at equally superb prices!
The initial saltwater range from Advanta covers the basics of providing a very safe and sturdy shelter, strong rod support solutions, plus reinforced luggage, all of which are designed to cope with years of punishment on the beach. The brand has plans for many more new products in the future, to enhance both the current range and your saltwater fishing.