Angling Direct logo

Our purpose is to inspire everyone to get out and enjoy an exceptional fishing experience, regardless of background or ability, in the great outdoors. As the market leader in the UK, we are one of Europe’s leading omni-channel retailers of fishing tackle and equipment.

Man sitting on seatbox catching fish in net

Angling Direct is the largest specialist fishing tackle retailer in the UK.

Key Highlights

£103.9m Record revenues
13.8% Sales growth
£4.8m Adjusted EBITDA
42.9% Adjusted EBITDA Growth
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60 UK stores

Good access, convenient locations in high density fishing catchments.

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6 websites

Six market-leading websites .uk, AD Win, .de, .fr, .nl and .eu with over 40,000 products across all major brands.

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600,000 members

Europe's leading fishing club, 600,000 members.

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Distribution

Three distribution centres (two UK, one EU), c8,500 sp m, c4,650 pallet capacity, over 100 suppliers.

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Social

Market leading, multilingual reach (Instagram 175k, Facebook 203k, Tiktok 96k, X 15k, ADTV (on YouTube 91k).

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Team AD

c500 Passionate Angling colleagues, multi disciplined and highly respected.

Our Purpose

Getting Everyone Fishing

Our Vision

To become the biggest fishing club, through which all anglers can shop with confidence, seek advice, and be inspired.

Our Role

We provide the best products, services, and expert knowledge to encourage anglers through their fishing journey. In a way that is both socially responsible and environmentally sustainable.

Our Strategic Pillars

Product authority

Inspiration and support

Customer experience

Responsible leadership

Our Values

We put anglers first

We're experts in our field

We inspire and lead the way

We help anglers be their best

We're proud of what we do together

Angler stood on river, viewed from above