Strategy
At Angling Direct, we have a long-term strategy to become the leading fishing tackle retailer in Europe by inspiring and delighting increasing numbers of customers, focusing on sustainable profitable growth and enhancing local fishing communities. We will grow revenue, increase market share and generate sustainable healthy profits.
This strategy is underpinned by our market leading customer-centric offering, best in class, high-quality product range and passionate people, supported by efficient operational processes:
Investment Case
Leader in attractive and fragmented market
UK £550m TAM; target £1.8bn European TAM
c.8x larger than next UK competitor providing significant product purchasing power
Deepening relationships with supply chain, record product availability
Track record of delivering our strategic goals
47% UK revenue CAGR over last three full years
European distribution capability established, growth accelerating
Sustainability leadership in ESG leveraging key partnerships
UK quality of earnings starting to develop
Building gross margin flightpath
Stores and online double-digit EBITDA % margins
Leveraging Group cost base
>30% Net assets is free cash to invest in sustainable growth
Supported by positive operating cashflow
Underpins investment further market consolidation in UK
Enables 'bricks and mortar' investment in Europe
Further working capital opportunity exists
Compelling Strategy
Our Purpose
Inspiring everyone to get outdoors and enjoy an exceptional fishing experience
Our Ambition
To become Europe’s first choice omni-channel fishing tackle destination for all anglers, regardless of experience or ability
Strategic Pillars
Product Authority
The most comprehensive range for all major fishing disciplines
Always delivering choice, value, quality and availability
Customer Experience
The very best digital and physical retail interactions to drive conversion
Create loyal customers who prompt recommendation
Inspiration and Advice
Making fishing inclusive and accessible to all
Providing friendly advice, education and inspiration to all sections of the angling community
Responsibility
Actively engaging the fishing community
Promoting environmental best practices
Best employers in our market
Underpinned By Key Enablers
Our founding philosophies
Inspirational, passionate, trustworthy and genuine - these are the values that form our frame of reference for the business decisions we take each day.
Our colleagues’ knowledge, passion and experience
Crucial to inspiring anglers of all backgrounds and abilities to stretch themselves and seek more from their fishing.
Our contemporary digital technologies
Facilitate our growth, stand us apart and uniquely position us to grow market share.
Our value based, data driven decision making
Underpins and directs all that we do, ensuring we maximise value for all stakeholders.