Shimano Fishing Tackle

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Shimano, established in 1921, is a Japanese based company with strong environmental ethics. For the first 50 years of the company’s life they created cycling equipment, but diversified into fishing in 1970, specifically reels. The UK division of the company was set up shortly after, in 1988. As a company, they are uniquely concerned about the changing nature of global ecology and human health, and are taking measures to preserve the planet’s delicate ecosystem. They believe that fishing, as an outdoor, nature driven sport, is integral to this preservation. When you buy from Shimano you can be sure that the environmental impact of the product has been carefully considered, from conception to production.

 

All of their products are geared towards creating a more holistic and authentic fishing experience. It is the belief of the company that all people have nature within them, and the root of human desire is to be able to express this connection. Shimano aims to make this connection tangible through the art of fishing; through the arc of a rod dipping to meet the surface of the water.

 

As a brand, they aim to promote health and happiness through the enjoyment of nature – an ethos which is echoed in their expertly and environmentally designed fishing tackle. Shimano consult with a team of pro-anglers in order to create innovative products which respond to the specific challenges the modern angler faces. When creating products they consider the fish as much as they do the angler and, through this, they have even designed rods with specific fish in mind. They believe the closer you are to nature, the closer you are to people.

 

Shimano is a value driven company, meaning they seek to create and enhance experiences rather than simply creating products. This is reflected in their exacting standard of design and production. They inherited this drive to create high-quality and reliable products from their founder, Shozaburo Shimano.

 

Yozo Shimano, the company’s 2015 President, says in a statement that Shimano must envision their contribution to society and future generations. As a result of this value driven thinking, Shimano do not believe in simply creating fishing tackle but rather ‘captivating products’ which enable the angler to feel fully connected to the great outdoors. Shimano understands the connection an angler feels with nature as they sit by the waters edge, and aims to create exciting products which enhance this feeling rather than inhibit it.

 

Shimano are on the cutting edge of technology, and have produced an app to bring angling into the 21st century. The app allows you to privately store a complete record of all your catches, with the option of sharing photos to any of your social media sites with the tap of a button. For the more artistic angler they have also produced their own sports camera which can connect to your mobile phone for capturing amazing underwater shots.

 

As expressed through their unique concern about global health, Shimano are a future thinking company, and are committed to the continuing development of their captivating products in a desire to further promote the culture of fishing. They are motivated by the challenges they set themselves, and continually improve their technical skills in order to meet these challenges.