Opening Times
- Monday 09:30 - 18:00
- Tuesday 09:30 - 18:00
- Wednesday 09:30 - 18:00
- Thursday 09:00 - 18:00
- Friday 09:00 - 18:00
- Saturday 08:00 - 18:00
- Sunday 10:00 - 15:30
Reel Servicing Keep your reels in top condition with a professional strip-down, clean, lubrication, and reassembly to ensure smooth, reliable performance on the bank.
Get your spools expertly loaded with fresh line totally twist free, reducing tangles and improving casting distances.
Dispose of old or unwanted fishing line responsibly through our ANLRS line recycling scheme, helping protect the environment and wildlife.
Have your pole elastic fitted or replaced by experts, tailored to your fishing style for maximum efficiency and fish-playing control.
Welcome to Angling Direct Norwich! Located close to the River Wensum, River Yare and the Norfolk Broads, our store is perfectly placed for anglers looking to explore some of the best fishing venues in the region. The store is spacious, fully wheelchair accessible and offers plenty of parking, creating a welcoming environment for anglers of all levels. Whether you're a complete beginner or a seasoned angler, our friendly and knowledgeable team is always on hand to help.
Situated within easy reach of some of Norfolk’s most popular rivers, broads and stillwaters, Angling Direct Norwich is the ideal place to prepare for your next session. Whether you're into Carp, Coarse, Predator, Fly, or even Sea Fishing, you’ll find everything you need right here in store. Inside, you’ll discover a wide range of tackle from all the leading brands, carefully selected and tested by our team to ensure quality across every discipline.
We’re open 7 days a week, so whether you're stocking up ahead of a big session or just need to grab some bait on your way to the water, we’ve got you covered. We also offer Reel Servicing, Reel Spooling, Pole Elasticating and Line Recycling to help ensure you’re fully prepared for your time on the bank. Need advice on where to fish? Our Fishery Focus board highlights local venues, helpful tips, and fishing club information to help you discover even more waters across the region.
Whatever you need for your next fishing trip, you’ll find it at Angling Direct Norwich.
Find New Venues!
Looking for a new venue to fish and not sure where to go? Then check out the fishery focus board, which gives you a run-down of a selection of venues hand-picked by the team at Angling Direct Chester covering a wide range of disciplines including carp fishing, coarse fishing and predator fishing, with all the venue specific information you need.
Not only that, you are able to purchase membership for some of the surrounding fishing clubs giving you access to even more venues in the surrounding area of the AD Chester store.
