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Cookie Policy
Welcome to Angling Direct plc’s cookie policy. Angling Direct plc shall be referred to as "Angling Direct", "we", "us", "our" throughout this notice.
Angling Direct respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit and use our website (regardless of where you visit it from), as well as tell you about your privacy rights and how the law protects you.
Cookies are small text files stored on your device when you browse a website. They allow the site to recognise your device, remember your preferences and help certain features work.
Types of Cookies We Use
We use both first‑party cookies (set by anglingdirect.co.uk) and third‑party cookies (set by our analytics and advertising partners). Cookies may be session‑based (expire when you close your browser) or persistent (remain until they are deleted or expire).
1. Essential Cookies
Necessary cookies enable core functionality of the website. Without these cookies the website can not function properly. They help to make a website usable by enabling basic functionality.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Lifetime | Cookie Type |
|---|---|---|---|---|
| PHPSESSID | Magento | To store the logged in users username and a 128bit encrypted key. This information is required to allow a user to stay logged in to a web site without needing to submit their username and password for each page visited. Without this cookie, a user is unable to proceed to areas of the web site that require authenticated access. | Browser session | 1st Party |
| private_content_version | Magento | Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server. | 1 year | 1st Party |
| persistent_shopping_cart | Magento | Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper. | 1st Party | |
| form_key | Magento | A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF). | 1 month | 1st Party |
| store | Magento | Tracks the specific store view / locale selected by the shopper. | 1st Party | |
| login_redirect | Magento | Preserves the destination page the customer was navigating to before being directed to log in. | 1st Party | |
| mage-cache-storage | Magento | Local storage of visitor-specific content that enables e-commerce functions. | 1 day | 1st Party |
| mage-cache-storage-section-invalidation | Magento | Forces local storage of specific content sections that should be invalidated. | 1 day | 1st Party |
| mage-cache-sessid | Magento | The value of this cookie triggers the cleanup of local cache storage. | 1 month | 1st Party |
| product_data_storage | Magento | Stores configuration for product data related to Recently Viewed / Compared Products. | 1 month | 1st Party |
| user_allowed_save_cookie | Magento | Indicates if the shopper allows cookies to be saved. | 1st Party | |
| mage-translation-storage | Magento | Stores translated content when requested by the shopper. | 1 day | 1st Party |
| mage-translation-file-version | Magento | Stores the file version of translated content. | 1 day | 1st Party |
| __Secure-has_logged_in | Stripe | Used by Stripe to track login state | 6 months | 3rd Party |
| __stripe_sid | Stripe | Session cookies for fraud prevention | Browser session | 3rd Party |
| __stripe_orig_props | Stripe | Used to track referrer and landing for SCA (Strong Customer Authentication) flows | 1 year | 3rd Party |
| cookie-perms | Stripe | Stores Stripe cookie preferences | Browser session | 3rd Party |
| machine_identifier | Stripe | Used by Stripe for fraud prevention | 1 year | 3rd Party |
| NoibuCookie | Noibu | Used for session tracking and is critical to how Noibu monitors and reproduces errors across sessions. | 1 year | 3rd Party |
| NID | These cookies are used to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on. This is only used for Google Pay functionality. | 6 months | 3rd Party | |
| m | Stripe | For fraud detection. Helps Stripe assess the risk associated with an attempted transaction on the your website. Read more about advanced fraud detection. | 3rd Party | |
| ometria | Ometria | Ometria Search | Browser Session | 3rd Party |
| amcookie_allowed | Amasty | Identifies if cookies are allowed or not | 6 months | 1st Party |
| amcookie_disallowed | Amasty | Identifies if cookies are disallowed | 6 months | 1st Party |
| __cflb | Cloudflare | Validates to prevent fraud | 30 minutes | 3rd Party |
| hmt_id | Cloudflare | Used for strictly necessary anonymous service-related statistics, and for other technical purposes like assisting in accessibility support. | 30 days | 3rd Party |
2. Functional Cookies
These cookies allow us to provide enhanced functionality and personalise content for you. You can choose to disable functional cookies, but some parts of the site may not work as intended.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Lifetime | Cookie Type |
|---|---|---|---|---|
| mage-messages | Magento | Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages, The message is deleted from the cookie after it is shown to the shopper. | 1 month | 1st Party |
| section_data_ids | Magento | Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc. | 1 month | 1st Party |
| recently_viewed_product | Magento | Stores product IDs of recently viewed products for easy navigation. | 1 month | 1st Party |
| recently_compared_product | Magento | Stores product IDs of recently compared products. | 1 month | 1st Party |
| recently_compared_product_previous | Magento | Stores product IDs of previously compared products for easy navigation. | 1 month | 1st Party |
| __kla_id | Klaviyo | Klaviyo cookie | 3rd Party | |
| _cfuvid | Feefo | Feefo cookie | Browser session | 3rd Party |
| __stripe_mid | Stripe | Session cookies for fraud prevention | Browser session | 3rd Party |
| __cf_bm | Cloudflare | Bot Management | 30 minutes | 3rd Party |
| amcookie_policy_restriction | Amasty | This is a cookie set by the Amasty Cookie Consent GDPR Magento 2 plug-in. | 10 days | 3rd Party |
| hitachi-paybyfinance | Novuna | Added by Novuna for finance orders | Browser Session | 3rd Party |
| kdid | Klarna | Session management cookie | Browser Session | 3rd Party |
3. Performance Cookies
A set of cookies to collect information and report about website usage statistics without personally identifying individual visitors to Google.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Lifetime | Cookie Type |
|---|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users. | 1 month | 3rd Party |
| _gid | Google Analytics | Used to distinguish users. | 1 day | 3rd Party |
| _gat | Google Analytics | Used to throttle request rate. | 1 minute | 3rd Party |
| _BEAMER_FIRST_VISIT_fTpowARl25898 | Noibu | Used to support in-app announcements and usage analytics, specifically tied to user experience and engagement. | 1 year | 1st Party |
| _BEAMER_LAST_UPDATE_fTpowARl25898 | Noibu | Used to support in-app announcements and usage analytics, specifically tied to user experience and engagement. | 1 year | 1st Party |
| _BEAMER_USER_ID_fTpowARl25898 | Noibu | Used to support in-app announcements and usage analytics, specifically tied to user experience and engagement. | 13 months | 1st Party |
| ajs_anonymous_id | Noibu | Used to support in-app announcements and usage analytics, specifically tied to user experience and engagement. | 1 year | 1st Party |
| ajs_user_id | Noibu | Used to support in-app announcements and usage analytics, specifically tied to user experience and engagement. | 1 year | 1st Party |
4. Marketing Cookies
Marketing cookies are used to track and collect visitors actions on the website. Cookies store user data and behaviour information, which allows advertising services to target more audience groups. Also more customized user experience can be provided according to collected information.
| Cookie Name | Cookie Provider | Cookie Description | Cookie Lifetime | Cookie Type |
|---|---|---|---|---|
| recently_viewed_product_previous | Magento | Stores product IDs of recently previously viewed products for easy navigation. | 1 month | 1st Party |
| _ALGOLIA | Algolia | Algolia cookie | 6 months | 3rd Party |
| __hstc | Ometria | Ometria Marketing Cookie | 6 months | 3rd Party |
| _uetsid | Bing | Microsoft Advertising (Bing Ads) tracking | 1 day | 3rd Party |
| _uetvid | Bing | Microsoft Advertising (Bing Ads) tracking | 13 months | 3rd Party |
| MUID | Bing | Microsoft Advertising Cookie | 1 year | 3rd Party |
| MSPTC | Microsoft | Microsoft Ads Cookie | 1 year | 3rd Party |
| ANONCHK | Microsoft | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | 10 minutes | 3rd Party |
| SAPISID | Google Ads Optimisation | 13 months | 3rd Party | |
| magepal-google-analytics4 | MagePal | Used to distinguish users. | 1 month | 3rd Party |
| fs_uid | Klarna | The 'fs_uid' cookie can be thought of as the capture cookie. When an end-user visits a customer's site, that cookie is used to track the user across sessions and pages. The same user may visit a site multiple times and may navigate to many pages within a single session. This cookie ensures that all captured session traffic is associated with one user. A session cannot be captured without this cookie and the users anonymized visit will not be logged. | 1 year | 3rd Party |
| _gcl_au | Google Adsense | Stores and tracks conversions | 3 months | 3rd Party |
| test_cookie | YouTube | Used to check if the browser supports cookies | 15 minutes | 3rd Party |
| fs_lua | Klarna | Captures the timestamp of the last user action to manage session lifecycle. | 60 minutes | 3rd Party |
Managing Your Cookie Preferences
When you first visit our site, a banner asks you to manage your cookie preferences. You can accept all cookies, reject non‑essential cookies or customise your settings. Your choices are stored in a functional cookie so they persist across visits. You can change your preferences at any time by visiting our Cookie Settings page (link in the footer).
Most browsers also allow you to block or delete cookies via their settings. You can usually find these controls under “Privacy” or “Security”. Please note that blocking all cookies may affect how our website functions.
Changes To This Policy
We may update this Cookie Policy from time to time to reflect changes in the law, our technology or our partners.
Privacy Policy
Further information regarding your personal data is available on our Privacy Policy located here.