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Our Purpose
Fishing has always been more than just a hobby. For many it’s an essential escape from the pressures of modern life. Environmental pressures, reduced access, and barriers that prevent newcomers from getting involved all threaten the future of the sport and that’s why we’re so proud to introduce the Angling Direct Community Fund. This new initiative has been created by Angling Direct and AD Win in collaboration to support grassroots angling projects, and help grow participation in angling of all kinds across the UK.
Community Voting is Now Open
Following an incredible response to this year's AD Community Fund applications, our independent review panel has shortlisted three outstanding projects from each region of the UK.
From 29th June to 31st August, every customer making a purchase in an Angling Direct store will receive a voting token at checkout, giving them the opportunity to support the project they believe will make the biggest difference to their local angling community.
Explore the shortlisted projects for your region below, then visit your nearest Angling Direct store to cast your vote and help decide where Community Fund support is allocated.
Vote in-store today and help shape the future of your local angling community.
Meet The Finalists
How We're Funded
We’re building a dedicated funding pot, with at least 5% of all revenue from our new AD Win competitions website going directly to the AD Community Fund and with the support of additional partnerships and funding efforts, we aim to grow this pot even further for 2026. For the first round of applications a £20,000 funding pot has been created to support impactful community projects. In addition to our existing commitments.
Our Core Funding Themes
Grassroot Initiatives
Funding that helps introduce more people to fishing. This could include junior coaching programmes, new fishing venues, or initiatives designed to get beginners involved in the sport.
Fish & Fisheries Protection/Restoration
Funding aimed at restoring or improving local fisheries and fishing venues. This could include habitat work, fish stock improvements, otter fencing, peg development, or other venue upgrades.
Well-Being Projects
Funding that helps introduce more people to fishing. This could include junior coaching programmes, new fishing venues, or initiatives designed to get beginners involved in the sport.
How to Apply
If your club or organisation has a project that could benefit the local angling community, you can apply for support through the AD Community Fund. Simply download and complete the application form below, provide a clear outline of your project, and explain the positive impact it will have on the angling community. Once completed, submit your application by 31st May 2026 either by post to AD Community Fund at 2D Wendover Road, Rackheath Industrial Estate, Norwich, Norfolk, NR13 6LH, United Kingdom or by emailing the completed form to [email protected].