Fishing Poles & Whips

Poles and whips are the coarse and match angler’s bread and butter, so it’s only right that, as the leading fishing tackle retailer in the country, Angling Direct stocks a comprehensive range to suit all budgets and abilities. With whips that come in at less than £10 and poles starting from £35, we have the perfect start up gear for the junior and novice angler who wants to try out the sport without breaking the bank. For those of you who have been angling since day one and really want to push your angling to your limits, we also have multi-thousand pound poles that demonstrate all the latest advances in angling technology. For the rest of us, we have a full range of poles and whips at mid-range prices. With such a comprehensive selection online, we thought it might be a good idea to highlight some of the key features you want to look for across our range, as well as any specifics that you might want to bear in mind if you’re looking to use these poles and whips for certain tactics.


Key Features

 The first thing that you want to look out for when you’re investing in a pole or a whip is the material from which the pole or whip is constructed. This will usually be carbon, carbon fibre, fibreglass, or a compound of two or more of the three. These are all materials which are used across angling, from the construction of coarse fishing rods or reels right through to products such as throwing sticks or pole support systems. This is because these materials are all lightweight, durable, and incredibly rigid and all three of these qualities are essential in your match fishing poles and whips. Poles can be up to 16m in length, so it is vital that they are as light as possible. This ensures that you’re able to support them on the bank throughout your angling match and especially when you’re shipping in with a fish on the end of your rig. Please do bear in mind, however, that you’ll need to take into account the downward force that it will take to lift the tip of your pole into the air whilst you’re holding the butt, so the balance of the pole setup is every bit as important as the overall weight. Durability is key when you’re fishing in winds, with big rigs, or with a big fish on the end of your setup. The last thing you want is for your pole to break under the pressure and leave you not only without your fish but also without your gear. Finally, it is essential that your pole is rigid. This is because a rigid pole will give you an improved bite indication, which is vital in an intensive match fishing situation when you only want to be responding to positive takes on your pole.


The next thing that you’ll want to consider is the length of the pole. All poles come in numbered sections and it is only when all of these sections are pieced together that the pole forms the length listed on our site. In other words, the length listed online is the longest possible length for your pole to be, prior to any adjustments you might want to make. The length of the pole that you choose will be dependant on the type of fishing that you’re interested in and we’re going to go into more detail about the different tactics you can use with the different pole lengths a little later. Most of the poles in our range will come with top kits and we tend to sell the majority of the poles on our site as complete packages (although we do recommend checking the exact contents prior to purchase and, if you’re in any doubt about what is included with your order, you can call our customer services team for more information). The kit which comes supplied with the pole will usually dictate what the pole is best suited for. For example, if your pole comes supplied with a power kit then the chances are that it is best suited to targeting large coarse species and big fish (such as carp). On the other hand, if you’re targeting the smaller fish which patrol the UK’s match fishing waters (such as silver fish or bream) then you’ll be looking for a pole which comes supplied with a match kit. Some versatile pole packages will come supplied with both a match kit and a power kit, allowing you to target all species with equal confidence. You might also want to look out for whether or not a cupping kit is supplied with your pole. Cupping kits are what they say on the tin: a top section for your pole which is fitted with a small cup. These cups are also available for purchase separately and they are designed to allow you to precisely distribute freebie baits into your swim. If it is a cupping kit you’re after, you can find a huge range of options in our selection of pole accessories. We’ve also collected together a range of coarse and match baits and additives, all of which have been designed with this kind of angling in mind.


Margin Poles

 Margin poles are the smallest in our range and, as the name suggests, these are designed to allow you to target the margins of your swim. Fishing in the margins can sometimes reward you with the biggest fish and, more often than not, you’ll find some large commercial carp hiding in the margins of your swim. Margin poles can be as short as 4m or as long as 10m and you’ll find that most fall somewhere between the two on our site. Their shorter length also makes them favoured for junior anglers, as these poles are lighter in weight and easier to manoeuvre over the water. They are also some of the cheapest poles that we have on offer – once again this is primarily down to their length as these poles require fewer materials to make them. If you’re an angler who regularly targets commercial fisheries then it is absolutely essential for you to have a margin pole in your collection. This gives you the chance to land some huge fish which will more than play their part in making up the numbers during your final weigh in.


Carp Poles

 As the name suggests, these poles have been primarily designed with carp fishing in mind. Usually longer than margin poles, carp poles are produced to be stronger than your traditional pole in order to allow you to ship in a carp from a greater distance. These poles can vary between 10m and 16m in length, with the vast majority of offerings coming in at either 13m or 14.5m. This allows you to fish as far out as you like as well as tight to the nearside margin, giving you a huge scope for targeting big commercial carp. The huge distance range on these poles also means there is a huge price range. However, as with margin poles, the longer the pole is the more money it tends to cost. This being said, many anglers go for the longest pole possible and then simply remove sections if they want to fish nearer the margins. This keeps them versatile on the bank and able to target far into the open water as effectively as they can the margins.


Match Poles

 As with carp poles, match poles tend to be between 13m and 16m in length, although you may find one or two which are slightly shorter. These tend to be slightly more delicate than carp poles and it is recommended that you avoid the larger and more aggressive fish when you’re fishing with a match pole. The upside of this is that you’re left with a lighter pole which can be fished with greater finesse. Match poles are stiffer than carp poles, as a general rule of thumb, which ensures that you can fish with a greater precision. This additional precision and finesse is vital when you’re targeting smaller and more delicate species. These do tend to be the more expensive of the poles in our range and prices can extend into the thousands for ultra-professional packages – although if you’re a dedicated match angler you’ll be well aware of the benefits that a top class match pole can offer.



Whip fishing has grown in popularity in the UK, particularly in recent years, and it is especially common among the junior fishing community. Whips are short and often telescopic, with lengths ranging between 3m and 5m. Whip fishing often offers quick returns, making the whip ideal to use in tandem with a longer pole or feeder rod when match fishing, as it can quickly add additional weight to your keepnet whilst you’re waiting for a larger catch. This is another reason why whips tend to be more popular among junior and beginner anglers, as it can return fish quickly with little wait time between takes. The shorter length of the whip also means that it is easier to control on the bank, so it is ideal for the inexperienced angler who wants to improve their skills. Finally, whips tend to be the cheaper option, so should you encounter any bankside calamities you’re not faced with a few hundred pounds of repairs.

We’re proud to only ever stock the kind of high quality tackle that we’d use in our own angling. This is why you’ll find all the big name match fishing brands in our coarse and match poles and whips collection. Daiwa poles are as high quality as any of the rest of their tackle and, as the UK’s largest stockist, we’re able to offer you fantastic deals across the range. Maver poles are equally high end and we’re proud to be part of the brand’s Centres of Excellence scheme. MAPPreston, and Drennan all feature heavily through our range, too, as well as a whole host of other brands which are famous for producing superior match fishing tackle solutions.

If you’re looking for any inspiration for which pole or whip to invest in, why not have a browse of our blog? Here at Angling Direct we have a number of dedicated coarse and match anglers in our ranks, and as such we regularly review and spotlight new releases in the pole and match market. If you do have any further questions about any of the coarse and match fishing poles and whips that we stock, or, indeed, any of the tackle in our collection, our in-house customer services team are here to help. Equipped to assist, whether you’re calling to confirm your order or simply for a no-obligation chat, you can find all our contact details on the customer services page. We’re a team of avid anglers, so we’ll always give advice based on our own experiences.

As you’ll have noticed, many of our coarse and match fishing poles are a little more money, reflecting the superior quality of their construction. However, we believe that you shouldn’t let your budget prevent you from enjoying the best tackle that’s available. This is why we offer interest free finance and low finance options on all order over £300, and with a fixed monthly repayment scheme you’re able to enjoy the tackle you need whilst budgeting without stress. We also operate on a Price Checker system, which means you’re guaranteed that you’re getting the very best price on the market today. Simply look out for our Price Checked sticker, which you can find on the product page. What’s more, we also offer free UK mainland delivery on qualifying orders, as well as a next day delivery service if you need it faster. If you want your tackle by a certain date, you can make the most of our tracked service to ensure that you’re getting the tackle you need, when you need it.

Fishing Poles & Whips: Unrivalled Variety and Quality for All Anglers

Fishing with a pole and whip is the angler's bread and butter, with many anglers preferring it over a rod and reel. With fewer chances of line tangling and a simpler setup, both beginners and seasoned match anglers can enjoy this method. Here at Angling Direct, we pride ourselves on offering a wide variety of fishing poles and fishing whips, catering to anglers of all skill levels. Explore our unmatched collection and find the perfect match for your fishing tactics.

Types of Fishing Poles & Whips

When it comes to picking the perfect pole or whip for your fishing tactics, our range offers something for everyone. Our selection includes:

Margin Poles: Designed for targeting bigger fish in the margins, margin poles are shorter and perfect for those tight spaces.
Carp Poles: Longer and stronger than margin poles, carp poles are specifically tailored to handle the power and size of carp.
Match Poles: For a stiffer, lighter action, match poles are ideal for precision fishing and increased responsiveness.
Fishing Whips: These short, often telescopic poles range between 3m and 5m in length, and are ideal for quick returns during match fishing.

To learn more about these types of poles and whips, and the key features to look out for, check out our dedicated Buyer's Guide to Fishing Poles & Whips on the AD Blog.

Big-Name Brands for the Discerning Angler

We understand the importance of quality when it comes to fishing gear. That's why you'll find all the big-name match fishing brands in our coarse and match selection. From Daiwa to Preston, our selection of fishing poles and whips is designed to provide you with durability, reliability, and an exceptional fishing experience.

Fishing Poles & Whips for Beginners and Junior Anglers

If you're new to angling or looking to introduce a young one to the sport, our range of beginner-friendly fishing poles and whips offers the perfect starting point. These easy-to-use, affordable options provide an enjoyable and educational introduction to pole fishing and whip fishing.

Accessories and Gear for the Complete Angling Experience

In addition to our impressive selection of fishing poles and whips, we also offer a range of essential accessories to complete your angling kit. From pole rigs and pole floats to keepnets and baiting tools, our comprehensive selection ensures you'll have everything you need for a successful day on the water.

Shop with Confidence

At Angling Direct, we're committed to providing you with an outstanding shopping experience. With secure payment options, fast delivery, and friendly customer service, you can shop with confidence knowing you'll receive the best products and support available.

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