Established in 1991 by husband and wife team Lyn and Tony Caton, Gemini has been committed to the production of high end sea fishing tackle since day one. The company was born from Tony’s innovative idea to create an easily adaptable sinker system. This sinker system was set up to allow anglers to manipulate the sinker for all manner of sea fishing situations. The versatility of this Gemini Sinker System 100+ took the angling world by storm, and was more popular than Lyn and Tony could ever have predicted. The pair was swamped with requests for this incredible product, so much so that they could hardly keep up with demand.
From that day on the business experienced rampant growth and Gemini set up a vast network of distributors across the country – allowing anglers all over the UK the chance to experience the innovative terminal tackle solutions that Gemini had to offer. It was at this time that Gemini relocated to a much larger premises further north to allow it to keep up with the incredible rates of demand it was experiencing.
The recruitment of Lyn and Tony’s two sons brought another wave of innovation into the business, and Gemini saw success with a number of products including the Genie Link Clips, Knotless Ready Rigs, and Snood Clips. All of these products revolutionised the sea fishing industry in their own right, and added an additional dimension to many angler’s tackle boxes.
Gemini remains a family driven business to this day and recent years have seen a third generation of the Caton family enter the business. This means that for over a quarter of a century Gemini has stayed true to its family roots – a feat for any successful business! Gemini is now one of the most highly regarded sea fishing tackle companies in the country, and its continued string of innovative products has seen it become a valued member of the sea fishing community.
Uniquely, the vast majority of Gemini’s terminal tackle is designed and produced here in the UK. This is a fact that Gemini is incredibly proud of, as it remains true to the ethos with which the business was founded. Lyn and Tony wanted to create tackle for the benefit of anglers – in other words tackle that enhances the angling experience. The Gemini slogan of ‘tackle you can rely on’ perfectly encapsulates this ethos. Unlike many of the larger tackle companies, Gemini is still community driven – as it has been from day one when the original Sinker System 100+ first took off – and the company is always open to suggestion. In fact, Gemini states that its inbox is always open!
Gemini continues to experience success among the passionate sea angling community in the UK. Its website features links to current tide times and weather information – making it a valuable resource for the passionate sea angler. Although Tony passed away a number of years ago, the ethos with which he founded the business remains its driving factor.