Lowrance Technology

Since 1957 Lowrance has been a leading innovator for marine electronics to be used in enhancing fishing experiences across the globe. The first consumer sonar device The Little Green Box and ever since its success, Lowrance has been driven to bring visuals under the water of individual fish, benefits anglers worldwide. Today, Lowrance continues to build on its heritage and innovation. More recently, it introduced the first High Definition System (HDS) Multifunction Display, back in 2008.

Lowrance has launched a staggering number of impressive products all of which boast features that truly redefine marine electronics. The Lowrance fish hunter, for example, sports StructureScan HD that allows anglers to side scan and down scan images under the surface, offering picture-like views of carp, predators and more. The Broadband Sonar and the Trackback review for scrolling back in live sonar history, low-power and high-definition Broadband 4G Radar for navigating in any and all conditions. You can use StructureMap to develop your own map data and a wide range of fresh and saltwater mapping products. Lowrance makes all its gear to be extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance marine electronics continue to set the bar for the best recreational fishing technology.

Lowrance’s focus is to design products that simply provide the most meaningful benefits for anglers. With a goal to help anglers quickly pinpoint the structure, transitions and other fish-holding covers. Whether you fish inland freshwater or coastal saltwater conditions, you want to quickly eliminate unproductive water. That same passion is what drives Lowrance to continue to provide the most innovative electronics.