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Originally called Carpono & Pons in the 1930s two fishing tackle manufacturers tried to refine their round reel designs. The combined companies created the first prototype open-faced spinning reel in the latter part of the 1930s and a patent was granted in 1950 for this new reel design. Léon Carpano and Charles Pons, astonished as they were by the success of their first models, soon decided to design and to market more versions of their reel, such as the “Salt Water”, the “Mitchell Cap” (Cap 54), the “Otomatic”, and the “Rapid”. In April 1957 a decision was reached to add a number to the name of each existing model and the first born “Mitchell”.
This birthed the name fishing anglers know today as Mitchell and in 1990, Johnson Worldwide Associates (JWA) bought the Mitchell Company. The company moved its headquarters and R&D to Marignier, France, where it is still located today. Since its introduction in the late 1940s, nearly 30 million Mitchell 300 reels have been sold worldwide.
In 2000, Mitchell was purchased by Pure Fishing as part of the JWA fishing products acquisition. Today, Mitchell is one of the proud brands of Pure Fishing, Inc. Mitchell continues to sell the Mitchell 300 reel, as well as adding new, innovative products to its successful fishing lineup and are dedicated to helping anglers around the world have more fun and catch more fish.
From Mitchell match reels such as the Mitchell Reel Avocet to saltwater fishing reels like the Full Runner MX6. Mitchell supply a range of reels that can cater to a range of conditions depending on your chosen discipline.
Mitchell also tries to make choosing the correct reel to rod easier by making combos consisting of Carp combos, Coarse, Specimen and Spinning. Other than rod, reels and rod pods, Mitchell now sells line and luggage ideal for its tackle.
For top-quality fishing tackle that is dedicated to innovation and reliable fishing tackle that performs flawlessly for the die-hard fisherman or weekend angler, Mitchell is a no brainer.