Founded in 1991, Salmo is a tackle manufacturer that focuses on producing great quality lures and are based in Poland. As a brand, Salmo has very high standards as they claim you only have to fish with a Salmo lures once to be convinced of how special they are. The powerful combination of experienced fish biologist designers and some of the most demanding field testers in the world results in a range of lures that catch when others fail.

Although every Salmo lure product is designed to meet specific objectives, the unquestionable effectiveness and attraction of the lures do enable many of the lures to be used for a wide variety of predators. As well as allowing you to use many different fishing techniques. Take the STING for example, designed with trolling for salmonids in mind it has turned out to be a perfect lure for casting in large rivers; and the GIANT CHUBBY – designed for vertical fishing has turned out to be an excellent trolling lure.

To guarantee that Salmo lures meet the high expectations of anglers who have come to trust the quality of Salmo, every lure is individually tank tested to ensure it runs correctly through the water. Salmo lures are also unique for investing in professional knowledge of fish biology. Salmo lures therefore have built-in secrets – a powerful combination coming from the knowledge and experience of designers (graduate fish biologists) and the demanding Salmo field testers in Europe and overseas.

Salmo also stress that despite the success of their lures in helping anglers catch trophy fish it is essential that you do not use the lures as weapons, pushing catch and release method to all anglers.

However, Salmo do not just offer lures, they have recently branched out to provide the angling community with clothing, chairs and some rods.

The Salmo motto is "limit your catch – don't catch your limit", a great guiding rule for all Salmo lure fans.

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