The store will not work correctly when cookies are disabled.

JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Skip to Content

Read the Blog
Store Finder
- FAQs
- Track Your Order

My Account
MyAD Membership
Login

Free UK Delivery over £25

Christmas Gift Ideas - SHOP NOW*

Toggle Nav

Search

Search

Basket My Basket

New
Carp
Coarse & Match
Sea
Fly
Pike / Predator
Specialist
Brands
Categories
Sale

Home
Categories
Rods
Sage

Sage

Gathering products...

Help & Information

About Us
Shopping Securely
Privacy Policy
Cookie Policy
Cookie Settings
Terms & Conditions
Jobs & Recruitment
Modern Slavery Statement
Show Help Code
Investor Relations

My Account

My Account
Order History
Track My Order
Signup / Subscribe

About Us

No. 1 fishing tackle shop online in the UK
Over 15,000 items in stock available from top suppliers
Competitive prices, price-checked daily for the best value
Free delivery available across the UK for all orders over £25
Proud Trade Associate partner to the Angling Trust
Supporters of the Anglers Against Pollution campaign
Exclusive Angling retail sponsor of the Get Fishing Campaign. In association with The Angling Trust
Angling Direct's commitment to supporting UK anglers and protecting the sport we love

Support

FAQs
Track Your Order
Delivery Information
Returns
Complaints

Head Office
Angling Direct plc
2D Wendover Road,
Rackheath Industrial Estate
Norwich, Norfolk
NR13 6LH, United Kingdom

Angling Direct Plc FRN: 704348 trading as Angling Direct are Authorised and Regulated by the Financial Conduct Authority. We are a credit broker, not a lender – credit is subject to status and affordability, and is provided by a panel of lenders of whom we have a commercial relationship. Terms & Conditions Apply.

Subscribe & Save

Sign Up for Our Newsletter:

Copyright 1997 - 2025 Angling Direct Plc. All rights reserved.

Angling Direct plc, 2D Wendover Road, Rackheath Industrial Estate, Norwich, Norfolk, NR13 6LH, United Kingdom. Company registered in England and Wales No 05151321. VAT No GB 152140945 Exclusions apply. Errors and omissions excepted