Independent rating from genuine buyers
Join MyAD Plus for just £9.99 a year and get FREE Priority delivery on ALL orders over £25 (1-2 working days)
Free UK Delivery on all orders over £25 (3 to 5 working days)
Priority Delivery from just £6.99 (1-2 working days, please note that during busy periods delivery may take an additional 2-3 working days.)



We aim to deliver the best customer service and sales support in our industry. Let's get you the answers you need as quickly as possible.
If you have any queries, please see our frequently asked questions at FAQs
Icon have made a name for themselves in the sea fishing discipline, synonymous with high-quality rods and reels, the brands gear lines the beaches of the UK every weekend and is trusted among sea anglers.
The Icon Boat Rods are, as the name suggests, designed for boat work. Being boat rods, they are designed with limited space in mind and are shorter in length than traditional beach rods, the range includes two 8ft rods and one 7ft 2inch rod.
The two-piece blanks are ultra-slim and constructed from high-modulus carbon and sport a high gloss finish with Icon branding and rod specifications towards the butt section of the rod. The blank is lined with SiC bounded guides, SiC or Silicon Carbide guides are twelve times harder and one-third lighter than stainless steel guides, generating less heat and lower friction allowing you to cast greater distances with improved accuracy.
A fuji DPS style reel seat will comfortably house your reel of choice and minimise any lateral movement whilst playing a hard fighting smooth hound or bass. Either side of the reel seat is a Japanese shrink-wrapped EVA handle, ergonomically designed to make handling the rod more comfortable, the curvature of the handle lends itself to a sea fishing grip.