Here at Angling Direct, we are committed to providing you an incredible selection of the brands and fishing tackle you love, fast and reliable delivery, and outstanding customer service. All whilst giving the best price possible – With our "Price Checker", we make sure that we are never knowingly under-cut by our competitors.
We will comparison shop on your behalf and match any lower price we find. Just like you, we want to know Angling Direct has the best prices around. So we try really hard to monitor all our key competitors and will match their prices if we find they are lower. We do the work to ensure we are never beaten on price, so you don’t have to.
If we are ever beaten on price, tell us and we will match* that lower price. We don’t want you to ever find a lower price elsewhere, but despite our best efforts it can happen. So if you do find a lower price, inclusive or not of promotional offers and voucher discounts, let us know so we can match* it. And you will get the savings on that item when you purchase. Note we cannot match every online store out there, but we try to match all of the major ones you’ve heard of and many of the smaller ones you haven’t.
Being a friendly fishing specialist with over 30 years in the fishing trade, we believe that all of our products at Angling Direct offer excellent value for money and that our prices are the lowest you will find on the internet or in a retail outlet.
Price promise terms and conditions
We'll match our competitor’s store or website UK price.
The competitor’s product must be brand new, identical to ours, and offered on the same terms.
We and the competitor must have stock ready for delivery.
We must be able to verify the competitor’s price and stock position.
We’ll match the price of a product; not delivery charges or other services.