Here at Angling Direct, we are committed to providing you an incredible selection of the brands and fishing tackle you love, fast and reliable delivery, and outstanding customer service. All whilst giving the best price possible – With our "Price Checker", we make sure that we are never knowingly under-cut by our competitors.

We will comparison shop on your behalf and match any lower price we find. Just like you, we want to know Angling Direct has the best prices around. So we monitor all our key competitors and will match their prices if we find they are lower. We do the work to ensure we are never beaten on price, so you don’t have to.

Found it cheaper elsewhere?

If we are ever beaten on price, tell us and we will match* that lower price. We don’t want you to ever find a lower price elsewhere, but despite our best efforts it can happen. If you do find a lower price, inclusive or not of promotional offers and voucher discounts, let us know so we can match* it. You will get the savings on that item when you purchase.

Note we cannot match every online store out there, but we try to match all of the major ones you’ve heard of and many of the smaller ones you haven’t.

Contact us

Which products are price checked

Price Checker means we've matched the prices on hundreds of branded products against other competitive tackle shops and online retailers. Look out for the 'Price Checked' stamp in-store or fill your basket online!

Shop Now Find a Store


Terms and Conditions

We'll match our competitors store or website UK price.

The competitors product must be brand new, identical to ours, and offered on the same terms.

We and the competitor must have stock ready for delivery.

We must be able to verify the competitor's price and stock position

We'll match the price of a product, not delivery charges or other services

Cannot be used with any other offer

To top