You might be wondering why you've landed on this site
after searching for Chapmans Angling. The company's website became part of Angling Direct plc in
February 2019 and we are beginning the process of merging the two – with the aim to provide you with
an enhanced shopping experience. We hope to make the transition from Chapmans Angling to Angling
Direct as seamless as possible, expanding on the product range and improving on the already
excellent customer service that you'll have been used to as a valued Chapmans Angling customer.
Angling Direct is the largest online tackle retailer in the UK, stocking over 15,000 products from
approximately 200 of the leading brands in the industry. However, the company didn't begin life on
such a grand scale and it originally started out as a small independent tackle shop in Norfolk. Over
the past thirty years Angling Direct has expanded and, to date, has 21 tackle shops across the
country. The Chapmans Angling site has closed, however Angling Direct will open in Guildford very
What will be staying the same?
The excellent service you already receive will be remaining and we will be making improvements
wherever we can. Angling Direct is proud of its reputation as a shop for anglers, staffed by
anglers, and we will be offering decades worth of knowledge from our in store and online customer
service teams. In store, our team will be able to demonstrate products and impart their lifetime of
experience. Online, whether you want help placing your order, you want to confirm any aspect of your
delivery, or you simply want some advice about what item to purchase, our customer service team are
available at the other end of the line, always on hand to assist.
What will be changing?
You'll now be able to benefit from Angling Direct's Price Checker Promise. Long gone are the days of
trawling through the internet, checking every tackle shop known to man, before settling on buying
the item from the shop you first looked at. We take the hard work out of your hands with our Price
Checker system and we scour the web on a daily basis to ensure that we are offering the best price
on the market. What's more, we will match any competitor's promotion, whether that is online or in
store, provided that their product is brand new, identical to ours, offered on the same terms, and
available for delivery. You can come online and shop in the confidence that you're getting the
lowest price on the market.
On top of our Price Checker Promise, Angling Direct can offer you exclusive deals on a huge range of
products – some of which you'll have already benefited from over the past few weeks if you've signed
up to our emailing list. We're now able to roll out these deals through the shop, too, ensuring that
you get the very best prices for all your tackle.
You'll also be able to use our Direct Finance service. This gives you the option of taking out
interest free finance on any order over £300. We have a range of repayment schemes available,
from six to 12 months, with an 18 month scheme available for orders over £1,000. With only 5%
deposit, you could get the gear of your dreams, ready for use on the bank right now. All payments
are fixed at the point of purchase, so you don't have to worry about rates changing over the course
of your finance, allowing you to budget effectively whilst benefiting from your new tackle on the
What's more, we offer free UK delivery on all orders over £9. We also deliver internationally
and offer free delivery on orders over £100 in some regions. You can check all our delivery
times, and check costs to your region, on our delivery information page. If you want your tackle to
arrive in time for your weekend angling session then you can always use our priority delivery
service. For a small cost you can ensure that your order is placed to the top of the pile, and we
aim to get these delivered to you on the next available working day.
We hope you're as excited about the new merge as we are. If you have any questions or queries,
especially if you're concerned about an order you've made through Chapmans Angling, you can contact
our customer services team on 01603 400 870 or by emailing firstname.lastname@example.org.
Angling Direct: serious about your fishing.
208-212 Hull Road Hessle, Hull HU13 9NH United Kingdom