Welcome to Angling Direct

You might be wondering why you've landed on this site after searching for HF Angling. The company's website became part of Angling Direct plc in March 2024 and we are beginning the process of merging the two - with the aim to provide you with an enhanced shopping experience. We hope to make the transition from HF Angling to Angling Direct as seamless as possible, expanding on the product range and improving on the already excellent customer service that you'll have been used to as a valued HF Angling customer.


Angling Direct is the largest online tackle retailer in the UK, stocking over 15,000 products from approximately 200 of the leading brands in the industry. However, the company didn't begin life on such a grand scale, and it originally started out as a small independent tackle shop in Norfolk. Over the past thirty years Angling Direct has expanded and, to date, has 49 tackle shops across the country. The HF Angling site in Crewe has closed; been refurbished and reopened as Angling Direct.


What will be staying the same?

The excellent service you already receive will be remaining and we will be making improvements wherever we can. Angling Direct is proud of its reputation as a shop for anglers, staffed by anglers, and we will be offering decades worth of knowledge from our in store and online customer service teams. In store, our team will be able to demonstrate products and impart their lifetime of experience. Online, whether you want help placing your order, you want to confirm any aspect of your delivery, or you simply want some advice about what item to purchase, our customer service team are available at the other end of the line, always on hand to assist.


What will be changing?

You'll now be able to benefit from Angling Direct's Price Checker Promise. Long gone are the days of trawling through the internet, checking every tackle shop known to man, before settling on buying the item from the shop you first looked at. We take the hard work out of your hands with our Price Checker system and we scour the web daily to ensure that we are offering the best price on the market. What's more, we will match any competitor's promotion, whether that is online or in store, provided that their product is brand new, identical to ours, offered on the same terms, and available for delivery.


You can come online and shop in the confidence that you're getting the lowest price on the market.


On top of our Price Checker Promise, Angling Direct can offer you exclusive MyAD deals on a huge range of products - some of which you'll have already benefited from over the past few weeks if you've signed up to our emailing list. We're now able to roll out these deals through the shop, too, ensuring that you get the very best prices for all your tackle.


What's more, we offer free UK delivery on all orders over £25. If you want your tackle to arrive in time for your weekend angling session then you can always use our priority delivery service. For a small cost you can ensure that your order is placed to the top of the pile, and we aim to get these delivered to you on the next available working day.


We hope you're as excited about the new merge as we are. If you have any questions or queries, especially if you're concerned about an order you've made through HF Angling, you can contact our customer services team on 01603 400 870 or by emailing support@anglingdirect.co.uk.


Angling Direct: Getting Everyone Fishing.

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