What Is AD Win? 

AD Win is Angling Direct’s official competition platform, giving anglers the opportunity to win carp, coarse and predator tackle, as well as fishing experiences. Competitions run on a dedicated website with transparent live draws that can be watched and instant win prizes that offer additional chances to win.

AD Win was created to bring the trust, experience, and infrastructure of an established fishing retailer into the competitions space, while also supporting the wider angling community. Through the AD Community Fund, at least 5% of sales are pledged to projects that help improve the angling experience, encourage participation, and support fisheries and facilities.

How It Works 

Browse Our Live Competitions
New prizes are launched regularly – from rods and reels to full fishing setups.

Enter from Just Pennies
Tickets start from as little as 1p – choose how many you want for each comp.

Answer a Simple Fishing Question

To enter, just answer a quick question — it’s part of the rules that keep it fair and legal.

Watch the Live Draws
All draws are done live – no gimmicks, just real winners every week.

Transparency & Fairness

Transparency is central to AD Win. Live draws are conducted openly, winners are published, and prizes are fulfilled through Angling Direct’s established logistics and customer support teams.

AD Win also operates in line with the principles of the Voluntary Prize Draw Code of Conduct for operators, which is due to come into effect in May 2026, helping ensure competitions are run in a fair, transparent, and responsible way.

Giving Back to the Angling Community

At AD Win, we’re not just about prizes – we’re about supporting the future of angling.

That’s why we pledge to contribute at least 5% of every competition’s sales to the AD Community Fund – helping to support grassroots angling, protecting and restoring fisheries and improve the well being of anglers. 

So every time you enter, you’re not just in with a chance to win – you’re giving back to the sport you love.