Store Information

About Angling Direct Norwich

Angling Direct is firmly established as one of the leading fishing tackle companies in the country. With our experience and a friendly knowledgeable sales team with over 30 years in the fishing trade it's easy to see why we have become so popular with our customers.

Welcome to Angling Direct's Fishing Tackle Store in Norwich, Norfolk. 

As one of the leading fishing tackle companies in the country, we offer a wide range of fishing gear and expert advice to help you catch your next big catch.

Located on Aylsham Road, next door to Mecca Binga and a small Tesco, our store is easily accessible and offers plenty of parking for your convenience. With wheelchair access, the store is spacious and offers a welcoming environment for anglers of all levels.

At Angling Direct Norwich, we cover all fishing disciplines including pike and predator, carp, coarse, fly and sea fishing, ensuring that you will find exactly what you need for your next fishing trip. The store also boasts an impressive pole ally, displaying a range of fishing poles to choose from.

Local AD Coach & Pole Specialist

Our knowledgeable sales team, Phil and Glenn, are experienced anglers who are happy to share their tips and tricks to help you catch your next personal best. Phil is a pole specialist and qualified coach with a broad spectrum of knowledge in coarse, carp, sea, and game angling, making him a go-to for improving your fishing skills.

On the other hand, Glenn, with 47 years of experience in the fishing tackle trade, specializes in match fishing and general coarse fishing but has a good general knowledge of all types of fishing, making him a valuable fishing guru.

Say Hi To Your Local AD Coach & Pole Specialist

Phil

Phil is a pole specialist and qualified coach in our Angling Direct Norwich fishing tackle shop. Phil is a multi-species specimen angler that will happily share his tips and tricks to landing that next PB!

With a broad spectrum of knowledge of coarse, carp, sea, and game angling, Phil is a go-to for improving your fishing skills.

 

Say Hi To Your Local AD Pole Specialist

Glenn

Our pole specialist over at AD Norwich is called Glenn. Glenn has been working in the fishing tackle trade for 47 years.

Glenn's main knowledge is in match fishing and general coarse fishing, however, he also has a good general knowledge of all types of fishing making him a great pole specialist and fishing guru!

 

 BOOK AN APPOINTMENT 

Call or email us to book an appointment with your local AD Coach or Pole Specialist

01603 400870

support@anglingdirect.co.uk

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Your feedback will help others learn about your experience with us and encourage them to visit our shop as well.

Best Fishing Spots in Norfolk

Are you looking for new and exciting places to cast your line? Look no further! We've scoured the picturesque county of Norfolk to bring you the top 9 best fishing spots in the area. Whether you're a seasoned angler or just starting out, these locations offer something for everyone, from secluded beaches to tranquil lakes and waterways.

So grab your gear and let's explore some of the best fishing opportunities in Norfolk.

Barford Lakes
Location: Chapel Street, Barford, Norwich NR9 4BJ

Barford Lakes is a popular fishing destination in Norfolk known for its four bodies of water that offer something for everyone, regardless of their skill level. The site is well-equipped with a tackle shop on site and is even used as a match venue for competitive angling. Barford has been attracting fishing enthusiasts for years and is a must-visit for those looking to cast their rod in tranquil waters.

Rocklands Mere Fishery
Location: Chapel Street, Rockland St Peter, Attleborough NR17 1UJ

Rocklands Mere Fishery is a fly fishing paradise with an abundance of trout and coarse fish. The dedicated trout lake is regularly stocked, and the site is famous for its numerous hatches that occur in spring and summer. This is an ideal location for experienced anglers and those looking to perfect their fly fishing technique.

Trimingham Beach
Location: Located between Cromer and Mundesley on the north-east coast of Norfolk.

Trimingham Beach is a hidden gem that is well worth the walk to reach. The beach is known for its winter and spring cod and whiting, and other species such as Dover sole, silver eels, and bass can be caught close to shore with worm or crab baits. If you're looking for a peaceful fishing spot, Trimingham Beach is a must-visit.

Ebridge Mill
Location: Happisburgh Road, North Walsham NR28 9QG

Ebridge Mill is a beginner-friendly fishing spot that offers free fishing and a perfect place to catch a variety of fish including roach, pike, and bream. The banks and landing station of Ebridge Mill are well-maintained, and the North Walsham and Dilham Canal Trust have worked hard to restore the waterway, with rules in place to protect the fish stock.

Cobbleacre Park
Location: Brick Kiln Road, Hevingham, Norwich NR10 5NL

Cobbleacre Park is a fishing complex that offers something for anglers of all abilities, with five lakes of different sizes. The highlight of the park is Mario's lake, which is one of the largest and the original lake at the site. Only ten anglers are allowed to fish at this lake at a time, creating a peaceful and uncrowded atmosphere.

Weybourne Beach
Location: Beach Lane, Weybourne, Holt NR25 7AH

Weybourne Beach is a fantastic fishing spot with deep water close to shore, making it easily accessible from the beach car park. Whether you're looking for a quick fishing trip or a full day on the beach, Weybourne is a great choice.

Hickling Broad
Location: Potter Heigham NR12 0BW

Hickling Broad is a prime location for boat angling, with fertile waters that are perfect for catching bream, roach, rudd, and perch. The River Thurne feeds into the broad, creating high salinity levels in the water, and day boats are available for hire at Whispering Reeds boatyard.

River Bure
Location: South Walsham Broad, Coltishall Common, and Wroxham Broad

Fishing along the River Bure offers a range of fish, including bream, dace, and trout. Both tidal and non-tidal sections of the river provide good fishing opportunities, and there are plenty of spots along the river banks to cast your rod.

Opening Times

Monday

09:30 - 17:30

Tuesday

09:30 - 18:00

Wednesday

09:30 - 18:00

Thursday

09:00 - 18:00

Friday

09:00 - 18:00

Saturday

08:00 - 18:00

Sunday

Closed

Come and visit the Pole Alley at Angling Direct Norwich
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