Advanta Fishing Tackle

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The Advanta brand was launched in 2011 after we identified the need to develop a range of simple core products that were not always available year-round in our stores and on-line.

This range has now evolved further into the development of other higher value core products designed to improve your fishing. With the growing number of stores, and literally hundreds of years of combined knowledge from our professional staff to tap into, there is no shortage of angling expertise crafted into our range. So, whether it comes to designing our products, or advising on the best choices to fulfil your requirements, we have it covered for you.

Advanta spans a number of angling disciplines. We currently focus on Carp, Coarse and Match and Predator fishing although we are working hard on the further development of other ranges, including Saltwater and Specialist Fishing. Please look out for further new product launches over the coming years.

The Advanta Discovery carp range focuses on two great new product series.

Our CX range is designed to cover the needs of the aspiring carp and specialist angler, so expect a combination of great performance, with a great entry level price point.

The higher level CSX range is designed to cover the needs of the intermediate and experienced angler, delivering exceptional looks and performance.

Our carp ranges offer you two great rod series, including a shorter 10ft version of our standard length rods. Along with multi-role Spod/Marker application rods, the range also boasts many items such as bivvies, brollies, bedchairs, chairs, sleeping bags, some great new landing nets, plus unhooking mats, cradles and weigh slings. We also have a well established luggage and cookware ranges, as well as general accessories such as rig making tools, tackle boxes, and other storage and bait solutions.

Our range of Baits and Additives has been developed with leading bait companies to improve your catch rate without breaking the bank. There are two boilie ranges, available either as frozen or shelf life, plus a variety of PVA friendly, prepared particles. All these baits are proven fish catchers, and UK Carp in their mid-forties have been recorded, plus, to the credit of the range, huge Barbel, Tench and Bream.

Our coarse range line up includes X5 range of match and coarse rods, covering float and feeder applications. It also features our exciting RVS rod series, designed for specimen fishing applications such as Tench, Bream, Perch, Barbel, and Chub. We have also developed some great new landing nets, plus our X5 Coarse and Match Barrow. Our ever popular and reliable Ikon Centre Pin is joined by a Classic Black version, complete with a removable line guard. We also have a concise range of four lure rods to cover the either Jig fishing, Spinning or Drop Shotting, in fresh or saltwater. Don't forget to check out our superb range of Shelters and Bivvies at equally superb prices!

Our initial saltwater range covers the basics of providing a very safe and sturdy shelter, strong rod support solutions, plus reinforced luggage, all of which are designed to cope with years of punishment on the beach.  We also have plans for many more new products in the future, to enhance both the current range and your saltwater fishing.

To help give you security in your purchase, all our products come with a one year warranty against manufacturing defects as standard and are, of course, backed up by Angling Direct's legendary after sales service.

Advanta now covers a great range of key products, designed and manufactured to our exacting standards, offering superb performance and value to help enhance your angling experience even more.

Angling Direct and Advanta - serious about your fishing.