The fishing brand Fox was established in the 1960s by Cliff Fox and the first-ever Fox branded product was released in 1967. The company soon outgrew Cliff’s small rented workshop and moved into the building which was to become Fox’s permanent headquarters. At the same time, thanks to the incredible demand for their products, Fox also opened its European distribution centre, which sits on the border between Belgium and the Netherlands, and became a truly international company.
Since Fox has expanded its products from carp angling to multiple disciplines. Fox Rage is a sister brand of Fox that specifically deals with predator fishing. Fox Rage is a dynamic range designed with the modern lure angler in mind. It also features specific, clearly labelled products for catfish and baits anglers, to cover your entire predator fishing needs. This range is set for continued growth over the coming seasons.
With its ethos of innovative, high quality, performance products, it is no wonder that Fox has become one of the biggest brands in the business, so Fox Rage is a brand that thousands of anglers trust as they head off fishing each day, armed with a portfolio of Fox products.
Fox is widely regarded as ‘the brand’ to own. The Fox Rage has fast become a firm favourite with the modern predator angler offering a wide range of top quality products for lure angling. With a host of soft and hard baits, rods, reels, clothing and luggage, Fox Rage is set for continued rapid growth over the coming years.
Angling Direct…Serious About Your Fishing.