Established in 2009, Guru works with some of the best pro-anglers in order to create a comprehensive tackle range. It aims to produce gear that is not only innovative but also efficient – and provides excellent value for money. As a brand that works with the best, it is determined to produce the best and it simply couldn’t convince pro-anglers, the likes of Steve Ringers, Andy Pell and Dean Macey, to work with it if they weren’t delivering on that goal.
With its slogan of ‘knowledge is power’, Guru relies on the experience of its team of pro-anglers – or guru’s as it refers to them – to produce innovative tackle that more than meets the needs of the modern match angling community. The team includes former Olympic decathlete Dean Macey, who has already made a name for himself in the specimen angling community. Macey has already presented his own angling show, and is a long time co-presenter of Fishing Guru.
Fishing Guru is Guru’s own TV show – broadcast on Sky Sports – and is already past its sixth season thanks to its huge popularity. Old episodes can be found on both Guru’s Movie page and its YouTube channel, series re-runs are often aired on Discovery, and you can even pick up a Fishing Guru DVD. Guru’s own experts are the main presenters of the show, which showcases some of the best fishing locations in the country as well as providing tips and tricks for technique and tackle. If you’re looking to get a peak of all of Guru’s top end terminal tackle in action, there’s no better place to start than by watching a couple of episodes of Fishing Guru.
Guru also has an archive of blog posts that gets regularly updated. Guru has a vast amount of fishing experience that it is desperate to pass onto its customers, and this selection of articles aims to add to the already extensive wealth of knowledge that Guru already provides. This archive is completely free and can be printed out with ease so you can take it with you to read on the bank. With authors such as Adam Rooney passing on his pellet feeding expertise, and Steve Ringer showing all the tricks he has employed to make himself a top commercial match fisher, the knowledge in this archive is literally limitless. Guru also makes educational books and DVD’s, with exclusive bonus and behind-the-scenes content.
On top of this, Guru has a gallery on the site where customers can send in pictures of their latest catch using Guru technology. Your photo could sit side by side with the angling greats, and if your face is appearing on the site regularly Guru might just be in contact to add you to its team.
With its sponsorship of Makins fishery Guru aims to help anglers get more out of their fishing experience on the lake. Guru and Makins are committed to inspiring a new generation of anglers, who are vital for keeping the sport alive. Together they run the Guru Match Academy – an event for 12 – 16 year olds, with a guaranteed 12 month sponsorship deal for the winner, which is a prize many established anglers would bite their arm off for.
Guru’s product range includes hooks, pellet feeders, lines, and everything in between, so there really is something for everyone.