Abu Garcia is the Swedish brand that has long been established in the European fishing scene. In 1952, a decade after ABU produced its first fishing reel, the Ambassadeur reel was released. This was a reel that was to firmly place ABU on the angling map.
The launch of the Revo reel in 2006 once again changed the face of reel production as we know it. This reel is the finest and fastest low profile reel that Abu Garcia has ever made, and it continues to be a best seller with thousands of anglers worldwide trusting it to help them bring in their catches. All Revo reels are manufactured with X-Craftic aluminium alloy. This alloy provides the highest quality corrosion resistance seen on the market and is unsurpassed across the reel production industry. The Orra reel was born from the Revo and uses the same technology, but in a sleek package that provides excellent value for money.