Shimano Bull's Eye 9120 Fixed Spool Reel

Tell Me About It

A fixed spool reel that’s straightforward for novice anglers, yet designed and engineered to impress the experienced sea angler with its ability to cope with heavy braid, rough seas, and big fish, the Shimano Bull’s Eye 9120 gives you 20kg of drag, allowing you to easily apply pressure to larger fish when they’re putting up a bit of a fight, while the AR-C spool, with its angled lip for extra distance has to be one of the best-performing spools on the market, capable of sending a 60lb braided mainline, or a 15lb monofilament line, out to around 300yards with the right technique.

Striking cosmetics back up a strong, smooth retrieve on a reel that’s designed for performance, and guaranteed to go the distance on each and every cast, the Bull’s Eye gives you a 3:5:1 gear ratio that ensures the smoothest possible angling experience, with no loss of power.

What Discipline Is It For?

Designed for the thrills and spills of sea fishing.

Why Should I Buy It?

So, you’ve come for those absolutely stunning, top-end cosmetics. What are you staying for?

You’re staying for a reel that, for the first time, brings the quality, performance, and reliable strength of a multiplier reel into the easy-to-use form of a fixed spool, giving those new to sea fishing the opportunity to succeed with a reel that can handle tough and changing conditions.

You want a reel that offers fantastic distance casting, throwing braided mainline up to 300yards from the angled lip of the reel’s dynamic AR-C spool – because, even if you’re not casting that far yet, the plans to do so are already clear in your mind, and a focused part of your fishing future.

You’ve been looking for a reel that can offer great line lay, with a smooth retrieve that takes almost no effort.

You came for the striking, cutting edge look of the Shimano Bull’s Eye 9120. You stayed, and ordered, because you’d found everything you were looking for in one sleek, stylish, ready-to-deliver piece of quality fishing tackle, a real investment in you, and your angling ambitions.

What’s The Best Thing About It?

Elegant performance.