Store Information

About Angling Direct Norwich

Angling Direct is firmly established as one of the leading fishing tackle companies in the country. With our experience and a friendly knowledgeable sales team with over 30 years in the fishing trade it's easy to see why we have become so popular with our customers.

Where is the Store Located?

Located near the city centre of Norwich, Angling Direct Norwich can be found on Aylsham Road, next door to a large Mecca Binga and small Tesco’s. Some may remember that the Norwich shop was Angling Direct’s original headquarters, before the offices were relocated to nearby Rackheath.

The Norwich store offers wheelchair access with plenty of room for manoeuvrability once inside and parking at the front with an even bigger car park round the rear of the building.

The store is a short trip from some of the best waterways the county has to offer including, the River Wensum, River Yare, as well as lots of local lakes within 12 miles from the Norwich shop. All of near by lakes have been fished by one of our memebers of staff, so don’t hesitate to ask for advice on a venue that you’re wanting to fish or after somewhere new to try.

What Services does AD Norwich Provide?

On arrival to the Norwich store you are greeted by a plethora of multi-discipline tackle; pike and predator, carp, coarse, fly and sea fishing disciplines are all covered under one roof. An impressive feature in the Norwich store is the pole ally displaying lots of fishing poles to choose from.

All staff members at the AD Norwich team are anglers that are happy to offer their thoughts and advice.

Opening Times


09:00 - 18:00


09:00 - 18:00


09:00 - 18:00


09:00 - 19:00


09:00 - 18:00


08:00 - 18:00


10:00 - 16:00

Come and visit the Pole Alley at Angling Direct Norwich
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