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Shimano, established in 1921, is a Japanese based company with strong environmental ethics. For the first 50 years of the company’s life it created cycling equipment, but diversified into the production of top quality fishing reels in 1970. The Shimano UK division of the company was set up shortly after, in 1988. As a company, it is uniquely concerned about the changing nature of global ecology and human health, and is taking measures to preserve the planet’s delicate ecosystem. It believes that fishing, as an outdoor, nature driven sport, is integral to this preservation. When you buy from Shimano you can be sure that the environmental impact of the product has been carefully considered, from conception to production.
All of its products are geared towards creating a more holistic and authentic fishing experience. It is the belief of the company that all people have nature within them, and the root of human desire is to be able to express this connection. Shimano UK aims to make this connection tangible through the art of fishing; through the arc of a rod dipping to meet the surface of the water.
As a brand, it aims to promote health and happiness through the enjoyment of nature – an ethos which is echoed in their expertly and environmentally designed fishing tackle. Shimano consults with a team of pro-anglers in order to create innovative products which respond to the specific challenges the modern angler faces. When creating products they consider the fish as much as they do the angler and, through this, it has even designed rods with specific fish in mind. Its product range is comprehensive, with everything from luggage to line in its portfolio. However, it is reels that make up the majority of the catalogue and the brand has a fantastic range of both Match reels and Carp reels.
Yozo Shimano, the company’s 2015 President, has said in a statement that Shimano must envision its contribution to society and future generations. As a result of this value driven thinking, Shimano do not believe in simply creating fishing tackle but rather ‘captivating products’ which enable the angler to feel fully connected to the great outdoors. Shimano understands the connection an angler feels with nature as they sit by the waters edge, and aims to create exciting products which enhance this feeling rather than inhibit it.
Shimano UK is on the cutting edge of technology, and has produced an app to bring angling into the 21st century. The app allows you to privately store a complete record of all your catches, with the option of sharing photos to any of your social media sites with the tap of a button. For the more artistic angler it has also produced its own sports camera which can connect to your mobile phone for capturing amazing underwater shots.
As expressed through its unique concern about global health, Shimano is a future thinking company and is committed to the continuing development of its captivating products in a desire to further promote the culture of fishing. It is motivated by the challenges it sets and continually improve its technical skills in order to meet these challenges.