Founded in 1921 by Carl August Borgstӧrm, Abu Garcia is the Swedish brand that has long been established in the European fishing scene. After the Second World War, the company redirected their production interests into fishing tackle and they soon gained a reputation for having the ability to produce outstanding tackle for sea fishing and predator angling.
In 1952, a decade after ABU produced its first fishing reel, the Ambassadeur reel was released. This was a reel that was to firmly place ABU on the angling map. These Abu fishing reels are still one of the most precise sea fishing reels to have ever been manufactured, and an upgraded version of the reel is still on sale today. The upgraded reel features Carbon Matrix Drag technology, which is the most durable drag system on the market.
More recently, the launch of the Revo reel in 2006 changed the face of reel production as we know it. This reel is the finest and fastest low profile reel that Abu Garcia has ever made, and it continues to be a best seller with thousands of anglers worldwide trusting it to help them bring in their catches. All Revo reels are manufactured with X-Craftic aluminium alloy. This alloy provides the highest quality corrosion resistance seen on the market and is unsurpassed across the reel production industry. The Orra reel was born from the Revo and uses the same technology, but in a sleek package that provides excellent value for money.
Abu Garcia’s mission is to create fishing tackle that is the most precise and durable on the market, and with reels like the Ambassadeur, Revo, and Orra, and now with an impressive range of Abu Garcia lures to complement its range of spinning rods and reels, Abu Garcia succeeds each time.