Join MyAD Plus for just £9.99 a year and get FREE Priority delivery on ALL orders over £25 (1-2 working days)
Free UK Delivery on all orders over £25 (3 to 5 working days)
Priority Delivery from just £6.99 (1-2 working days, please note that during busy periods delivery may take an additional 2-3 working days.)



We aim to deliver the best customer service and sales support in our industry. Let's get you the answers you need as quickly as possible.
If you have any queries, please see our frequently asked questions at FAQs
Since 1897, Shakespeare has been the leader in quality yet affordable fishing tackle for anglers in the UK. Shakespeare’s inspiration comes from 115 years of passion and experience, starting with ‘Wondereel’ in 1939 which was the most popular reel to hit the market at the time! In 1976 Shakespeare revolutionised the angling community again with the ‘Ugly Stik rod’, the first rod to feature a clear tip and a Howald Process construction which made it virtually indestructible.
For those that like to cut the expense of shop brought live bait and just want to retrieve your own, Shakespeare has the product for you. The Shakespeare Alvey Bait Pump is designed to increases pumping efficiency and therefore maximises bait extraction from sand or earth.
Manufactured by Alvey Reels in Australia, these versatile bait pumps fit a deluxe specification for Shakespeare. The bait pump is finished in stainless steel and fitted with new style pressure plates to maximise suction.
These pumps can also be used for a wide variety of soft baits thanks to the improved pressure plates that ensure maximum adjustment to the long-lasting suction washers. The lugworm pump also has a wear-resistant stainless steel bush that protects it from the cutting edge of the plunger.
The brilliant bait accessory device saves back-breaking digging, easy to use, and the long shaft is easy on the back!