Introducing My AD: Angling Direct's Exciting New Rewards Scheme!

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Introducing My AD: Angling Direct's Exciting New Rewards Scheme!

Angling Direct, the leading provider of fishing tackle and equipment in the UK, is thrilled to present its latest offering to all angling enthusiasts – the MyAD Rewards Scheme. Designed exclusively for our valued customers, this loyalty program is our way of expressing gratitude for your continued support and dedication to the sport we all love.

How Does My AD Work?

By becoming a member of MyAD Rewards, you unlock a world of exciting benefits, and exclusive discounts on products in-store and online. Additionally, you will be able to enter exclusive competitions and get special perks that enhance your angling experience.

By scanning your card in-store or being logged in to your MyAD account online when you check out, you will get your discounts on fishing tackle and benefits associated with MyAD. Being a member of My AD also enables us to tailor your future fishing tackle offers!

We are dedicated to providing the best fishing gear and accessories at the best price. With MyAD, we are taking it a step further by rewarding your loyalty with fantastic rewards.

If it these were not enough reasons to join My AD, you should know, it is completely FREE to join. No subscription costs either. This loyalty system costs you nothing and gives you all the savings!

How Do I Join My AD?

To get started, download the MyAD app on the app store (Android or Apple), or sign-up to MyAD on our fishing tackle website.

Join the Angling Direct Fishing ClubJoin the Angling Direct Fishing Club

If you already have an account with Angling Direct online, just log in on the MyAD app to sign-up to MyAD or you can upgrade your existing account to MyAD online. It's quick and easy!

Once you have supplied some details, you will be given a unique barcode, which you can use every time you shop with us either in-store or online.

If you already have an account with Angling Direct online, just log in on the MyAD app to sign-up to MyAD or you can upgrade your existing account to MyAD online. It's quick and easy!

Once you have supplied some details, you will be given a unique barcode, which you can use every time you shop with us either in-store or online.

Sign Up to My ADSign Up to My AD

Experience personalised discounts and exclusive benefits with MyAD by simply scanning your card in-store or logging into your MyAD account during checkout. This not only ensures that you receive all the discounts and perks associated with MyAD, but also allows us to customise future offers specifically for you.

If you have any issues with setting up or upgrading your new My AD account, check out some FAQ’s below.

Why Should I Join A Loyalty Scheme?

MyAD, Angling Direct’s exclusive rewards scheme is designed to take your angling experience to the next level! By becoming a member, you gain access to a world of exciting benefits so you can spend less and catch more!

Exclusive Discounts and Products

Discover a treasure trove of exclusive discounts and products available both in-store and online. As a MyAD member, you'll have access to irresistible fishing deals that will make your fishing trips even more rewarding.

From top-of-the-line rods and reels to cutting-edge tackle and accessories, our specially curated range of products is at your fingertips. As a MyAD member, you'll have the first pick of new releases and limited-edition items, ensuring you stay ahead of the game.

Log in to Save on Fishing Tackle!Log in to Save on Fishing Tackle!

Tailored Tackle Offers for You

We believe in personalising your angling experience to match your preferences and needs. When you scan your MyAD card in-store or log in to your MyAD account online during checkout, it helps us to tailor future offers just for you.

Say goodbye to generic promotions and hello to a world of targeted offers that align with your fishing style, preferences, and wishlist. MyAD ensures that the discounts and benefits you receive are precisely what you need to enhance your angling adventures.

Enter Exclusive Competitions

As a MyAD member, you're not just a part of a rewards scheme; you're also part of an angling community that loves excitement and friendly competition. Get ready to dive into exclusive competitions that are tailor-made for fellow anglers like you.

Whether it's a chance to win the latest gear, dream fishing trips, or unforgettable experiences, our exclusive competitions are your ticket to extraordinary opportunities. Prepare to cast your line and reel in incredible prizes that will make your angling dreams come true.

Join MyAD Today!

Angling Direct is excited to launch My AD, a rewards scheme that adds an extra dimension to your angling adventures. As a member, you'll gain access to a wide range of benefits, including exclusive discounts, special promotions, early access to new fishing products, and much more.

We are passionate about angling and providing exceptional customer service. With MyAD, we aim to elevate your angling experience by showing our appreciation for your loyalty and support. We value you as our customer, and this program is our way of giving back.

Join MyAD today and embark on a rewarding journey with Angling Direct. Experience the thrill of exclusive benefits, special offers, and unparalleled customer service. Get ready to reel in incredible savings and enjoy an angling journey designed just for you!

Fishing Discounts with My AD

Join MY AD Today!Join MY AD Today!

Additional Notes:

For those long-term Angling Direct customers, you may remember AD Rewards. This was a points loyalty card system that was discontinued in 2020. Instead of points, by joining MyAD you get access to exclusive products, offers, competitions and more.

When the previous AD rewards scheme ended, all the reward points were exchanged for a voucher. MyAD is separate from AD rewards, so your MyAD account won’t be linked to your old AD rewards account.

I don’t have a smartphone, how do I join MyAD?

You can also join MyAD online through our website here, then you can print out your barcode to carry it to store, or let the colleague at the till know your email address to make sure you get your MyAD benefits when shopping.

I don’t have an email address, can I still join MyAD?

You need to have an email address to be able to join MyAD so we can find your account on the system. If not a family member or friend may be able to help you set up an email address to be able to take advantage of the MyAD benefits.

I already have an account with you, do I have to sign-up again?

No, you don’t. Just log in on the MyAD app to sign-up to MyAD or you can upgrade your existing account to MyAD online here.

Do I need to have the MyAD app?

The MyAD app has your MyAD virtual card in it to make it easy to scan in-store and also gives you access to exclusive local store offers which won’t be available online. Your MyAD virtual card will also be available on the MyAD section of the website which you can show in-store if you don’t have the app.

How do I download the MyAD app?

Either click this link, search for MyAD in the app or google play store or you can also find the link to the app here. Apple or Android.

How Do I Maximize Your Loyalty Benefits?

To ensure you enjoy the full array of MyAD benefits, simply scan your MyAD card in-store or log in to your MyAD account when making online purchases. It's that easy!

By doing so, you unlock the power of MyAD, allowing us to provide you with personalized offers, tailor-made discounts, and an overall enhanced angling experience. It's our way of giving you the best of both worlds: fantastic savings and a fishing journey designed just for you.

What if I forget my barcode in store?

Tell the colleague your email address and they will be able to find you on the till

Can you provide a printed card?

Unfortunately, we aren’t providing printed versions of the card. However, you can print your barcode from the website to keep a physical copy of it, or tell them your email address at the till and they will be able to find you on the system.

Can I get MyAD benefits without signing up?

The MyAD benefits are exclusive to members, so only people who have joined MyAD can get them.

My AD Terms and Conditions
Before getting your gateway to a host of amazing benefits, let's take a closer look at the terms and conditions that govern this exciting new program.

These terms and conditions, which you accept upon joining MyAD Rewards, ensure the fair and consistent operation of the scheme. These terms and conditions are applicable across the entire MyAD Rewards scheme and any participation is considered as acceptance.

While Angling Direct reserves the right to terminate or amend the scheme, we remain committed to providing our customers with the utmost value and satisfaction.



One Account, One Member
To maintain fairness and avoid abuse, members are limited to one MyAD Rewards account each. Additional accounts may be refused, merged, or closed by Angling Direct at our discretion. This policy ensures that all members have equal access to the benefits and rewards offered by the scheme.
Eligibility and Personal Information
To be eligible for MyAD Rewards, you must be a UK resident aged 18 years or older. We require accurate personal details during registration, and it is essential to keep us informed of any changes. This helps us ensure that you receive the full benefits of the program without any interruptions.


Card Security and Responsibility
To ensure a seamless experience, members are required to register and maintain accurate personal details with Angling Direct. It is important to keep us informed of any changes to avoid any loss of discounts or vouchers due to outdated information.

Please note that accounts that remain unregistered for two years from the initial use and accounts with outdated details that have not been updated for two years will be removed from our system.

Additionally, being sure to protect your virtual card and account details is crucial, as you are responsible for their safekeeping. Don’t share your passwords. Angling Direct cannot be held responsible for any loss arising from the member failing to ensure the safekeeping of these items.

Abuse and Misconduct of My AD
While we are committed to creating a welcoming community, we reserve the right to take action against any member engaging in abusive or offensive behaviour, attempting to abuse the scheme, or providing false information. We want MyAD Rewards to be a positive experience for everyone involved.

Angling Direct may decline to issue, withdraw or cancel MyAD Rewards accounts and virtual cards, in whatever form, and / or remove a member from the scheme at any time where there is reasonable belief of:

any abuse or attempted abuse of the scheme
any breach or attempted breach of these terms and conditions and / or those relating to the optional elements of the scheme
any behaviour relating to MyAD Rewards or Angling Direct that involves theft, misconduct, abusive or offensive behaviour, or supplying false or misleading information.


Personal and Non-Transferable
MyAD is designed for personal and consumer use only. Your MyAD Rewards card, (which is in virtual form) is non-transferable and can only be used by the registered member. It cannot be used for any business transactions or purposes.

The scheme, including accounts and cards cannot be transferred, bought, sold, or traded in any manner. This ensures that the rewards remain exclusive to our loyal customers.
Opting Out of My AD

We understand that circumstances may change, and members have the freedom to leave the My AD at any time.

If you ever wish to discontinue your MyAD membership, you have the option to leave by sending an email to customer services or by completing the contact form available online.

Do note that once you leave My AD, you will forfeit any accumulated fishing tackle offers or fishing vouchers. We encourage you to continue enjoying the fantastic benefits MyAD Rewards offers, but should you choose to opt-out, we respect your decision.


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