
Thanks to Solar Tackle for this months MyAD competition, we are able to offer one lucky MyAD member the chance to win a 24-hour Session with carp fishing Legend Dave Lane. If that wasn't enough, the lucky winner will also receive a Solar tackle SP C-Tech Bundle worth £300!
The SP C-Tech luggage collection is a high quality range built for anglers, offering durability, sustainability, and practicality. It’s made from recycled G-Tex fabric in a SolarCam finish, a super strong, wear ressistant fabric backed by Global Recycled Standard and Green Product Mark certifications. The range includes the AirStrap system, which makes carrying heavy bags more comfortable and breathable. A fantastic feature of the range is its modular design, allowing different pieces to fit together in various configurations neatly for easier packing. With reinforced EVA bases and waterproof protection, this collection keeps your gear safe while also being an environmentally responsible choice for today’s anglers.
Check out how to enter below and most importantly, Good Luck!
Make sure you have signed up to our MyAD team either in store, online or on the app. By signing up, you not only receive several benefits when shopping with Angling Direct, but you have the opportunnity to be entered into more great competitions such as this one!
Spend £40 on Solar Tackle products in the same transaction this September, and make sure you have scanned your MyAD membership card during the transaction when in-store, or have completed the transaction online or on the MyAD app whilst logged in as a MyAD member


Dave Lane’s journey into the world of angling began in the mid-sixties, fishing alongside his father. In those early years, Dave was an all round specimen angler, becoming particularly skilled at catching Tench during the summer and switching focus to Pike in the winter months. By 1970, he had landed his first carp on floating crust, a moment that would spark a lifelong obsession.
Growing up in Sussex, Dave spent countless hours exploring the gravel pits around Chichester. It was here that his passion for larger waters and targeting specific fish began to take shape. By the 1990s, he had made his way to the legendary Colne Valley, widely regarded as the Mecca for UK carp anglers. On iconic waters such as Pit 4 and Harefield, Dave honed his craft and caught his first thirty-pound carp.
His success continued at Horton, where he became the first UK angler to catch two, three, and then four different carp over forty pounds. During this period, he was twice awarded the prestigious Carp Angler of the Year title, cementing his reputation as one of the sport’s elite.
Dave’s next chapter unfolded at Wraysbury, where he landed his first fifty-pound carp. Around this time, he began consulting for bait and tackle companies, an experience that laid the foundation for his future career in the angling industry. His first book, An Obsession with Carp was published in 1998, and he became a regular contributor to leading carp fishing magazines. His passion for photography proved to be the perfect complement to his writing, capturing the essence of his adventures with striking imagery.
Over the following years, Dave travelled across the UK, targeting elusive big carp from some of the country’s most challenging waters. By 2004, he had achieved an unprecedented milestone; five different UK fifties. His fifth was none other than the legendary Black Mirror from Colne Mere, one of the most sought-after carp in the world. His tally of fifty-pound carp has grown to include three more giants, among them the elusive Burghfield Common.
These days Dave continues the vast, windswept gravel pits and wild waters that many find too intimidating. For him, these places offer tranquillity, adventure, and the thrill of pioneering. His story is one of dedication, passion, and a relentless pursuit of carp fishing excellence.
- Join for free
- Enjoy member-only benefits
- Early access to special offers
- Exclusive lower prices for MyAD members
- Join us for fishing events and members days
- Regular offers throughout the year, for all anglers and disciplines
- Members-only app to see what’s on at Angling Direct
- Exclusive competitions
- Brand discounts and offers to pick up in store
- Invitations to special events instore




Download the app
Click on a Join MyAD link or search for the MyAD app in your App Store.




Sign up for free
Once installed, Open the app and register your details to create your free MyAD account.




Start saving
Browse MyAD Products and start saving. Purchase through the app, online or in-store.




Get fishing
Get yourself on the bank and enjoy every catch, knowing you've spent less on your tackle.


The MyAD fishing club is a UK community of passionate, active anglers with exclusive access to our most sought-after products, angling content, competitions, venues, and all connected through their love of fishing. Looking to fish with us? Then spend less on your tackle with exclusive lower prices just for MyAD Members. From bait and terminal tackle to larger bankside essentials, we’re helping you spend less and catch more!
As if fishing wasn’t rewarding enough!
No you don’t, just log in on the MyAD app to sign-up to MyAD or you can upgrade your existing account to MyAD online here
The MyAD app does contain your MyAD virtual card, making it easy to scan in store and access your exclusive local store offers, which won’t be available online. Your MyAD virtual card will also be available on the MyAD section of the website which you can show in store if you don’t have the app.
Either click this link, search for MyAD in the app or google play store or scan this QR code on your phone.
Download the MyAD app on the app store or sign-up to MyAD on the website here