MyAD Choice Awards 2026 - Best Innovation

Wet feet quickly make a fishing session uncomfortable, which is why the Country Pursuit Water Repellent Socks offer such a clever solution. Using innovative water-repellent yarn technology, they help prevent moisture from soaking into the fabric, keeping feet drier for longer. Comfortable, practical and designed for outdoor use, they are a simple idea that makes a real difference. Whether you are fishing through damp mornings or wet conditions, they help keep your feet warm and dry.

The Trakker Tempest RS 150 Camo Bivvy builds on Trakker’s iconic shelter design with improved materials and clever refinements. Designed for fast setup and dependable protection, it offers Carp anglers a spacious and comfortable bankside shelter. The camo design blends perfectly into natural surroundings, while the robust frame ensures stability in challenging weather. Combining practicality, durability and thoughtful design, it continues the Tempest legacy with modern improvements.

Evolve Tackle’s Flat Pear Inline Weights are leading the wway in the Carp industry in terms of environmental responsibility. They are totally Lead-free and their shape helps rigs settle neatly on the lakebed, improving presentation and stability. Built using non-toxic materials, they  provide a more eco-conscious alternative to traditional lead weights. Durable, well-balanced, thoughtfully designed and reasonably priced. There's really no reason to use lead anymore.

DNA Baits Amino Smoke is designed to add a powerful boost of attraction to your bait presentation. When introduced into the water, it creates a visible cloud of amino-rich attractants that spread through the swim. Based on the hugely popular Bug bait profile, it adds another layer of attraction that can help stimulate feeding. Easy to use and highly effective, it is a clever addition to any baiting strategy.

The Solar SP C-Tech Quick-Up Cradle is built with fish safety and practicality in mind. Designed for fast setup, it provides a secure and well-padded area for handling carp safely on the bank. The strong frame and durable materials ensure reliability, while the thoughtful design makes it easy to transport and deploy. For anglers who prioritise fish care, it offers a dependable and convenient solution.

A true all-rounder, the Carp Porter Power Porter Roamer barrow takes our classic design and elevates it with smart engineering that prioritises balance, agility, and load capacity. Whether you're tackling rugged banks, muddy tracks, or long walks across open ground, this powered barrow is built to perform under pressure, effortlessly handling generous loads over any terrain. It serves as a rock-solid foundation that can be fully customised with a wide array of optional extras, each one designed to enhance functionality, storage, and convenience. From side bags, to under barrow storage, you can tailor it to suit your exact style of angling.