AD Rewards

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AD Rewards

Angling Direct are serious about the future of your fishing, and with 2020 now well and truly underway, we are keen to ensure our service continues to progress and improve for your benefit.


We have committed to focusing much more investment into environmental schemes, angling projects – such as Les Webber - and our charity work with events like Tour de Branches. In the last 12 months we have also given away our Get into Fishing free whip kit and bait initiative, with over 8248 whip kits given away so far!

In order to modernise our operations, certain facets of our current model must make way. With this in mind, Angling Direct have an announcement to make.

As of Friday 31st January, AD Rewards points will cease to exist, effective immediately.

Your customer loyalty will, of course, continue to be rewarded with our Price Checker promise and some exciting initiatives are coming soon.

We will be offering those who have an outstanding balance of points an AD voucher worth MORE than your current points balance. This will be redeemable both in-store and online.

If you have any further questions, please find a list of frequently asked questions below.


When does AD Rewards stop?

AD Rewards will end on January 31st 2020.

Does this effect both online and in-store purchases?

Yes. AD Rewards points will be unredeemable – online and in-store - on and after the 31st January 2020.

What happens to my outstanding balance?

You will be able to claim a bespoke AD voucher through an email send to your account. To recognise your loyalty, AD will be generating a voucher tailored to you, this voucher will be loaded with an amount no less than your historic AD Rewards points balance.

How do I claim my voucher?

In the email send out to all our AD Reward members you will find a link to claim your voucher.

I did not receive an e-mail; how do I contact customer services?

If you didn’t receive your email, please check your junk folder first. If you haven’t received it please email [email protected] with your AD Rewards number and email associated to your account. Once verified Customers Services will email you your unique voucher.

Once claimed, how do I use the voucher on my next order?

The voucher can be redeemed in-store or online. If in-store our helpful AD staff will take care of everything. If you’re ordering online you will be able to enter a voucher code at check out.

How long is the voucher valid for?

Voucher valid from 1st of February 2020 until 30th of April 2020.

Will there be future initiatives to reward my loyalty?

Angling Direct remain committed to giving you the best consumer experience possible and plan many more exciting initiatives coming soon. After listening to you as our customers on what you value most we are in the process of creating a subscribe & save model allowing you better value on your recurring purchases.

How do I know I’m getting the best value for my money?

Angling Direct are committed to providing you an incredible selection of the brands and fishing tackle you love, fast and reliable delivery, and outstanding customer service. All whilst giving the best price possible – With our "Price Checker Promise", we make sure that we are never knowingly under-cut by our competitors.
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