MyAD Choice Awards 2024 - The Winners!

Representing the next step in reel technology, and our MyAD members certainly agreed! The Shimano Ultegra XR  XTD 14000 is packed with the latest long range casting technology including Rigid Cast, this insanely lightweight 14000 sized reel has been specifically designed to maximise long range casting, whilst retaining smoothness under high winding loads.

Inside the lightweight CI4+ G FREE body is a combination of HAGANE Gear, X-SHIP, INFINITY DRIVE and SILENT DRIVE which work together to produce smooth, powerful rotation. Super Slow 5 Oscillation, Parallel Body and Rigid Cast which combine to generate increased distance and supreme accuracy. A product that is set to change the carp reel market. 

Offering a new standard for the all rounder carp angler, and only narrowly missing out on the vote. This Korda Kaizen Green 12ft 6in 4lb Carp Rod incorporates the same powerful technology used in creating the Platinum range but is built with more affordable and readily available materials.

This “in-between” size allows the angler to fish both long and short easily, without the need for two sets of rods. The Korda Kaizen Green 12ft 6in allows anglers to hit longer distances, but is also forgiving enough under the rod tip that you don't have to fear pulling the hook. Just as perfect for fishing under your feet in the margins as it is casting distances in excess of 140 yards on big carp lakes.

Built on the success of the cult status Delkim TXIs, the Delkim TXI-D Bite Alarms were redesigned and kitted out with all the latest advancements in bite indications, and have not only been a hit in our stores, but were also a massive hit with our voting MyAD members! Now available in a presentation set of three bite alarms and a receiver in your favourite colour combinations.

A robust system packed with a plethora of features, the Delkim TXI-D doesn’t sacrifice function of sophistication. The heart of this system is the tried and tested vibration sensing technology that Delkim is renowned for, combined with digital signal processing and beep speed control. These bite alarms allows anglers to take their carp fishing to another level and ensure no bite goes unnoticed.  The best just got a whole lot better!!!

Commended in the Best Tech Product category is the RidgeMonkey Vault C-Smart Wireless Power Pack which has been designed to allow anglers to banish their cables on the bank. Combining Qi wireless technology with ultra-fast USB-C power delivery, two USB-A ports, and a 12V DC output, providing a powerful charging solution for either your phone or fishing gadgets.   

With an enormous 77850mAh capacity, it can keep devices powered for up to 2 weeks on a single charge, making it an exceptional tech product for anglers who need a reliable power source on the go. Whether you’re on a short day-session or on longer trips abroad, the RidgeMonkey Vault C-Smart Wireless Power Pack 77850mah Camo will have you covered.   

The Trakker Tempest RS 100 Bivvy represents one of the most significant advancements in bivvy innovation in modern history and from the voting has been a massive hit with our MyAD members. The market leading Trakker Tempest ‘easy-erect’ shelter just got a whole lot quicker with the inception of the phenomenal ‘RKS’ technology – The Rapid Knuckle System – A patented hinge block on each leg of the bivvy means functionality has been enhanced further than ever before – Allowing set-up in mere seconds. Adaptive ventilation and the addition of a built-in peak make this the full package for any discerning carp angler, and is set to revolutionise bivvy development well into the future.

Following the revolution of Solar’s market beating SP C-Tech Sofa Chair, Solar have introduced a much requested smaller version, delivering the same feature packed design as its larger brethren, but on a more compact, lighter scale. 

Featuring an all encompassing ‘cup’ design, with Solar’s self-ventilating 3D Duradore Fabric. The fabric is fibbed to the frame so that there is no chance of sag whilst retaining the ability to withstand huge weights. Also utilising Spring Loc Adjustment which makes levelling as easy as clicking a button. The Solar SP C-Tech Compact Sofa Chair weights a featherweight 5.15kg, and packs down to a diminutive, transportable size. Making it the perfect fishing chair for every angler to be comfortable on the bank.

The Shimano Aero Technium MGS XTD is widely regarded as the ultimate Big Pit reel, a statement backed by our MyAD members. Created from Shimano’s latest and greatest technology the list of features on this reel is remarkable with every available element of Shimano technology being utilised. 

A magnesium framed Hagane body makes it incredibly light yet unbelievably tough. Hagane cold forged gears for maximum strength, Infinity drive and Silent drive for increased winding power, smoothness and durability and a single piece bail arm in titanium to always guide line to the roller and optimum bail arm strength. The most notable feature is the 45mm stroke spool with Super Slow 10 line lay system that lays 107 wraps of line per oscillation to obtain a perfect linear launch, reaching greater distances, more precisely.  In one sentence: Maybe the best distance reel ever built!

The Daiwa Ninja Match & Feeeder 3012 is renowned not only for superior value, but for the fact that it is packed with plenty of features. A hit with many anglers from coarse anglers, to match anglers and predator anglers. Perfect for a wide range of fishing styles from fishing a method feeder or float, to spinning with lures, the Daiwa Ninja Match & Feeder 3012 reel can do it all!

The Ninja reel offers remarkable winding smoothness as well as the benefit of a soft distance control line clip. The graphite body combined with Air Rotor saves weight and the enhanced rotor shape adds to the reel’s performance under load. All assisted by a geared down retrieve for higher winding power. Perfect for mono or braid, retrieve is enhanced with 4BB.

The Daiwa Sensor Monofil is an absolute essential for any angler! These bulk spools offer incredible value for money with it costing mere pennies per metre, with a reputation for exceptional reliability and a rugged performance, vindicated by our MyAD members.

The Daiwa Sensor delivers amazing durability yet suppleness. Japanese made you can expect a consistent diameter and superb knot strength. Perfect for a range of situations from float and feeder fishing, to carp fishing, barbel fishing and even predator fishing. 

The RidgeMonkey Connect Sandwich Toaster Granite Edition Standard allows you to cook your favourite food on the bank and was a firm favourite in the votes only narrowly missing out. Featuring a unique design which allows the utensils and handles to pack down inside the pan, to create an ultra-compact cooking solution.

Featuring lightweight aluminium and a superior non-stick granite coating, the RidgeMonkey Connect Sandwich Toaster is essential for anglers looking to eat well on the bank while still packing lightly.

The Korda Compact Framed Carryall combines the old and the new and was a massive hit in the voting with our MyAD members. Created as a result of Korda MD Damien Clarke getting fed up with the underside of his luggage being sat in liquid mud on the flooded lake that he was fishing.

The key to this product is the welded frame, which not only provides the strength needed to allow it to be sat on, but also the fact that it is this frame, which extends below the base of the carryall, which keeps it from sitting in water or mud. 

Internally, there is an open compartment for storing bulkier items, complimented by a detachable moulded tray designed to be used as a bivvy table. With four outside pockets which are compatible with the Compac EVA Pouches, this carryall will do it all and solves a problem that every angler has encountered. 

The Sonik Xtractor Rucksack is the ultimate mobile angler’s rucksack which has been designed to either carry as a rucksack or transport on a barrow. Popular with our members, this hard wearing, rugged fishing rucksack is packed with features that give quick access to your kit.

Featuring a modular fold out design, allows easy access with maximum storage capacity. Designed to house smaller accessory pouches and essential items of terminal tackle and larger kit can also be strapped to the sides.

An essential for the angler who likes to be able to keep on the move, but likes to take everything but the kitchen sink with them on a fishing session.